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Broad Contours
Who Should Attend
Unique Features of Program
Program Modules
Detailed Program Contents
Placement Assistance
Faculty List
Synchronous Learning Technology
Detailed Program Contents - APDBM 2
Contents
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Program Faculty
•Knowledge Experts from the Digital Marketing Industry
Duration
•11 weeks program
Program Fees
•Application Fee: ` 1000 + 10.3% Service Tax = ` 1103/-
•Registration Fee: ` 54000 + 10.3% Service Tax = ` 59562/-
Class Dates
•On or after April 2, 2012
Schedule
•Monday (5:45pm to 9:45pm)
Detailed Program Contents - APDBM 3
Broad Contours
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Designed for professionals in marketing and advertising domain
Any web marketer, who wants to enhance her professional prospects in the Digital Marketing Domain
Any individual / Beginner, who wants to capitalize on the career opportunities available in Digital Marketing Domain.
Detailed Program Contents - APDBM 4
Who should Attend?
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Unique Program
• Only Program meant to induce Digital Brand Management skills in Working Professionals & Managers
Pedagogy
• Designed with a mix of experience sharing, real life case discussions, assignments and industry/research based projects besides the lectures in class
Detailed Program Contents - APDBM 5
Unique Features
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Placement Assistance
•All participants who successfully clear the program would be eligible for placement support
Industry Leaders as Faculty
•All senior and experienced professionals would deliver the program
Certification
•Joint Graded Certificate of Successful Completion from IAMAI & NIIT Imperia
Detailed Program Contents - APDBM 6
Unique Features (Contd.)
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Detailed Program Contents - APDBM 7
Module Coverage
Digital Marketing 101
Consumer Analysis and Communication Mapping
Impact of Media Mix
Tracking Campaigns
Best Practices
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Objective: A wide and detailed survey of the digital media landscape, with in-depth studies of the media types, applications and strategic utility in a media-mix.
Topics covered in this module: Display Media Acquisitions
Search Marketing
Word of Mouth Media Acceleration & Usage
Mobile Marketing
Brand Strategy Marketing
Detailed Program Contents - APDBM 9
Digital Marketing 101
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Objective: This module focuses on the most neglected and yet the most critical piece of digital marketing - how to plan communication for a digital audience? Creative communication in the digital media space has a whole new set of constraints and opportunities, as compared to traditional media. Effective communication requires an understanding of online audience behavior, opportunities and dangers of consumer interactivity etc.
Topics covered in this module: Consumer Analysis Media Usage/Consumption Pattern Intent Mapping Workshop - Live Assignments Workshop - Home Assignments
Detailed Program Contents - APDBM 10
Consumer Analysis and Communication Mapping
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Objective: This module will highlight a critical part of digital marketing. Every media vehicle within the media mix has its own reasoning and impact, for a brand manager it is very important to identify the same at a very early stage of a campaign based on ROI and objective of implementations. This strategically planned 8-hour module will give the students a complete idea of planning commercially sound campaigns.
It will cover the following topics: Paid Media
Display Search
Earned Media ROI through social media Owned Media
Monetization of the brand website
Detailed Program Contents - APDBM 11
Impact of Media Mix
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Objective:
A 9(3+3+3) hour training by MediaMind, will help the marketers understand critical data points and the correct ways to analyze digital marketing tracking data.
This module will cover the following:
Basics of Tracking
Importance of Tracking
Various Types of Tracking
Introduction to MediaMind
MediaMind – Demo
Live Project
Various Tag Creation
Report generation
Analytical Inference
QnA
Detailed Program Contents - APDBM 12
Tracking: A boon for brands
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Objective:
A "To-Do" and a "Not-To-Do" list of things as a quick hand-book for the digital marketers to refer to. This 3-hour module will add immense value as a finishing touch to the overall learning outcomes of the program.
Detailed Program Contents - APDBM 13
Water cooler: Best Practices
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Raghu Seelamsetty
(Sr. Vice President, MediaMind)
Nikhil Sarup
(Sr. Vice President – Digital Strategy, Digitas)
Anurag Singh
(Co-founder, Mobimasta)
Arnab Mitra
(National Director, Starcom MediaVest Group – Digital)
Detailed Program Contents - APDBM 14
Program Faculty
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Divyang Bhardwaj (Sr. Manager - Online Marketing, Cleartrip)
Gautamm Mehra (Chief Operating Officer, Ultraviolet – Digital)
Ritesh Singh (Business Head, Starcom MediaVest Group – Digital)
Kaustav Mukerji (Group Head - Performance Marketing, Starcom MediaVest Group – Digital)
Detailed Program Contents - APDBM 15
Program Faculty
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Candidates would be eligible for placement assistance on successful completion of the program, subject to meeting academic and placement norms Candidates would be required to appear for an exam at the completion of the program Selected candidates would have to undergo an interview process in the company premises in Delhi or Mumbai. Candidates would have to bear their own travelling expenses to the respective companies once they are short listed for the interview Placement Assistance is provided by Binary Edge – knowledge partner for the program.
Detailed Program Contents - APDBM 16
Placement Assistance
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Founded in January 2004 by leading portals in India, the Internet and Mobile Association of India (IAMAI) is the only specialized industry body in India representing the interests of the online and mobile value-added services industry.
The association’s activities include promoting the inherent strengths of the digital economy, evaluating and recommending standards and practices to the industry, conducting research, creating platforms for its members, communicating on behalf of the industry and creating a favorable business environment for the industry.
For more details, visit www.iamai.in
Detailed Program Contents - APDBM 18
About IAMAI
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NIIT Imperia, Center for Advanced Learning has been specially created to provide quality Management Education to working professionals.
NIIT Imperia draws upon NIIT's expertise in the design and management of distributed education programs to provide the study-environment for students, the technology platform, and the allied education services & processes that make up the total teaching-learning experience.
This combined with the strategic academic alliances with some of the most prestigious management and technology institutions in the country today provides a truly rich learning experience. Academicians from these institutions have worked with NIIT Imperia to design programs in Management, Technology and other specialized areas, where the program contents and teaching pedagogy have been refined to be appropriate for working professionals of specified backgrounds. At the core of NIIT Imperia's educational delivery methodology is state-of-the-art Synchronous Learning technology.
More details at www.niitimperia.com Detailed Program Contents - APDBM 19
About NIIT Imperia
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BinaryEDGE is a pioneer in the field of custom content development & training solutions for the Digital Domain. BinaryEDGE, a certified IAMAI partner for technology and learning systems, equips participants with digital media intelligence that enables them to realize a sustainable competitive advantage through high-quality metrics, insights and expert advice. Their learning solutions are crafted to help individuals and organizations achieve business goals. Highly experienced faculty helps individuals and businesses harness their full potential in the digital media space to drive superior business performance across their organizations.
Detailed Program Contents - APDBM 20
About BinaryEdge
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Registration forms & Fee
Application forms can be obtained from www.niitimperia.com or at local NIIT IMPERIA Centres
Candidates could also apply online at www.niitimperia.com
Application Form along with the Application Fee be submitted at NIIT Imperia centre. The Application Fee is Rs. 1, 000/- + 10.3% Service tax = Rs. 1,103/-.
Important Dates
Applications for the batch closing on March 1, 2012
Detailed Program Contents - APDBM 21
How to apply?
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After applying for the program, the candidate needs to take the Program Aptitude Test (PAT) in NIIT Imperia centres.
After clearing PAT, the candidate need to register with the Registration Fee.
Registration Fee: Rs. 54,000 + 10.3% Service Tax = Rs. 59,562/-
Detailed Program Contents - APDBM 22
Program Aptitude Test (PAT)
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Why should I attend the conference call?
To evaluate the program rigorously and in depth before taking a final decision
Who will host the call?
Product Management Team would address the queries regarding the program
How can I register for the conference call?
Register Online. (You will see the next available conference date in the same link)
Detailed Program Contents - APDBM 23
Conference Call /Information Session
18 Classrooms in 17 cities Direct one-to-one interaction is ensured through individual ICT
systems for each student: High-performance PCs Webcam Audio system and microphone at each workstation,
connected directly to faculty at institutes Classroom interactions & ambience are facilitated by clusters
of student-stations and camera & projection systems that span the full classroom.
6 Synchronous Learning Centers created within corporate premises
Learning Management System (LMS): • supplementary e-learning • program-specific notices • online submission of assignments • reminder services • online testing • student records
STUDIO VIEW
NIIT IMPERIA - TECHNOLOGY EDGE
CLASSROOM VIEW
Detailed Program Contents - APDBM 25
SNAPSHOT OF STUDENT PC - TYPICAL STUDENT VIEW
STUDENT VIDEO
FACULTY
SLIDE SHOW / WHITE BOARD
Detailed Program Contents - APDBM 26
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Detailed Program Contents - APDBM 27
REPLICATION OF LIVE CLASSROOM
SYNCHRONOUS LEARNING
Full features of face-to-face teaching
Raised-hand-seeking-teacher's-attention
Tabulation of responses
Quizzes randomly created by the teacher
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For any Queries Or Doubts,
Call Us at 1800-266-0304
Or
Write to [email protected]
Detailed Program Contents - APDBM 28