advanced program in digital brand management (apdbm)

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Advanced Program in Digital Brand Management (APDBM)

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Broad Contours

Who Should Attend

Unique Features of Program

Program Modules

Detailed Program Contents

Placement Assistance

Faculty List

Synchronous Learning Technology

Detailed Program Contents - APDBM 2

Contents

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Program Faculty

•Knowledge Experts from the Digital Marketing Industry

Duration

•11 weeks program

Program Fees

•Application Fee: ` 1000 + 10.3% Service Tax = ` 1103/-

•Registration Fee: ` 54000 + 10.3% Service Tax = ` 59562/-

Class Dates

•On or after April 2, 2012

Schedule

•Monday (5:45pm to 9:45pm)


Broad Contours

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Designed for professionals in marketing and advertising domain

Any web marketer, who wants to enhance her professional prospects in the Digital Marketing Domain

Any individual / Beginner, who wants to capitalize on the career opportunities available in Digital Marketing Domain.


Who should Attend?

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Unique Program

• Only Program meant to induce Digital Brand Management skills in Working Professionals & Managers

Pedagogy

• Designed with a mix of experience sharing, real life case discussions, assignments and industry/research based projects besides the lectures in class


Unique Features

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•All participants who successfully clear the program would be eligible for placement support

Industry Leaders as Faculty

•All senior and experienced professionals would deliver the program

Certification

•Joint Graded Certificate of Successful Completion from IAMAI & NIIT Imperia


Unique Features (Contd.)

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Module Coverage

Digital Marketing 101

Consumer Analysis and Communication Mapping

Impact of Media Mix

Tracking Campaigns

Best Practices

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Module Wise Contents


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Objective: A wide and detailed survey of the digital media landscape, with in-depth studies of the media types, applications and strategic utility in a media-mix.

Topics covered in this module: Display Media Acquisitions

Search Marketing

Word of Mouth Media Acceleration & Usage

Mobile Marketing

Brand Strategy Marketing


Digital Marketing 101

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Objective: This module focuses on the most neglected and yet the most critical piece of digital marketing - how to plan communication for a digital audience? Creative communication in the digital media space has a whole new set of constraints and opportunities, as compared to traditional media. Effective communication requires an understanding of online audience behavior, opportunities and dangers of consumer interactivity etc.

Topics covered in this module: Consumer Analysis Media Usage/Consumption Pattern Intent Mapping Workshop - Live Assignments Workshop - Home Assignments


Consumer Analysis and Communication Mapping

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Objective: This module will highlight a critical part of digital marketing. Every media vehicle within the media mix has its own reasoning and impact, for a brand manager it is very important to identify the same at a very early stage of a campaign based on ROI and objective of implementations. This strategically planned 8-hour module will give the students a complete idea of planning commercially sound campaigns.

It will cover the following topics: Paid Media

Display Search

Earned Media ROI through social media Owned Media

Monetization of the brand website


Impact of Media Mix

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Objective:

A 9(3+3+3) hour training by MediaMind, will help the marketers understand critical data points and the correct ways to analyze digital marketing tracking data.

This module will cover the following:

Basics of Tracking

Importance of Tracking

Various Types of Tracking

Introduction to MediaMind

MediaMind – Demo

Live Project

Various Tag Creation

Report generation

Analytical Inference

QnA


Tracking: A boon for brands

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Objective:

A "To-Do" and a "Not-To-Do" list of things as a quick hand-book for the digital marketers to refer to. This 3-hour module will add immense value as a finishing touch to the overall learning outcomes of the program.


Water cooler: Best Practices

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Raghu Seelamsetty

(Sr. Vice President, MediaMind)

Nikhil Sarup

(Sr. Vice President – Digital Strategy, Digitas)

Anurag Singh

(Co-founder, Mobimasta)

Arnab Mitra

(National Director, Starcom MediaVest Group – Digital)


Program Faculty

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Divyang Bhardwaj (Sr. Manager - Online Marketing, Cleartrip)

Gautamm Mehra (Chief Operating Officer, Ultraviolet – Digital)

Ritesh Singh (Business Head, Starcom MediaVest Group – Digital)

Kaustav Mukerji (Group Head - Performance Marketing, Starcom MediaVest Group – Digital)


Program Faculty

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Candidates would be eligible for placement assistance on successful completion of the program, subject to meeting academic and placement norms Candidates would be required to appear for an exam at the completion of the program Selected candidates would have to undergo an interview process in the company premises in Delhi or Mumbai. Candidates would have to bear their own travelling expenses to the respective companies once they are short listed for the interview Placement Assistance is provided by Binary Edge – knowledge partner for the program.



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Companies for Placement Assistance

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Founded in January 2004 by leading portals in India, the Internet and Mobile Association of India (IAMAI) is the only specialized industry body in India representing the interests of the online and mobile value-added services industry.

The association’s activities include promoting the inherent strengths of the digital economy, evaluating and recommending standards and practices to the industry, conducting research, creating platforms for its members, communicating on behalf of the industry and creating a favorable business environment for the industry.

For more details, visit www.iamai.in


About IAMAI

http://www.iamai.in/

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NIIT Imperia, Center for Advanced Learning has been specially created to provide quality Management Education to working professionals.

NIIT Imperia draws upon NIIT's expertise in the design and management of distributed education programs to provide the study-environment for students, the technology platform, and the allied education services & processes that make up the total teaching-learning experience.

This combined with the strategic academic alliances with some of the most prestigious management and technology institutions in the country today provides a truly rich learning experience. Academicians from these institutions have worked with NIIT Imperia to design programs in Management, Technology and other specialized areas, where the program contents and teaching pedagogy have been refined to be appropriate for working professionals of specified backgrounds. At the core of NIIT Imperia's educational delivery methodology is state-of-the-art Synchronous Learning technology.

More details at www.niitimperia.com Detailed Program Contents - APDBM 19

About NIIT Imperia

http://www.niitimperia.com/

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BinaryEDGE is a pioneer in the field of custom content development & training solutions for the Digital Domain. BinaryEDGE, a certified IAMAI partner for technology and learning systems, equips participants with digital media intelligence that enables them to realize a sustainable competitive advantage through high-quality metrics, insights and expert advice. Their learning solutions are crafted to help individuals and organizations achieve business goals. Highly experienced faculty helps individuals and businesses harness their full potential in the digital media space to drive superior business performance across their organizations.


About BinaryEdge

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Registration forms & Fee

Application forms can be obtained from www.niitimperia.com or at local NIIT IMPERIA Centres

Candidates could also apply online at www.niitimperia.com

Application Form along with the Application Fee be submitted at NIIT Imperia centre. The Application Fee is Rs. 1, 000/- + 10.3% Service tax = Rs. 1,103/-.

Important Dates

Applications for the batch closing on March 1, 2012


How to apply?



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After applying for the program, the candidate needs to take the Program Aptitude Test (PAT) in NIIT Imperia centres.

After clearing PAT, the candidate need to register with the Registration Fee.

Registration Fee: Rs. 54,000 + 10.3% Service Tax = Rs. 59,562/-


Program Aptitude Test (PAT)

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Why should I attend the conference call?

To evaluate the program rigorously and in depth before taking a final decision

Who will host the call?

Product Management Team would address the queries regarding the program

How can I register for the conference call?

Register Online. (You will see the next available conference date in the same link)


Conference Call /Information Session

http://niitimperia.ocmail.in/t/r/8688/4301/1/24793

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SYNCHRONOUS LEARNING - NIIT Imperia


18 Classrooms in 17 cities Direct one-to-one interaction is ensured through individual ICT

systems for each student: High-performance PCs Webcam Audio system and microphone at each workstation,

connected directly to faculty at institutes Classroom interactions & ambience are facilitated by clusters

of student-stations and camera & projection systems that span the full classroom.

6 Synchronous Learning Centers created within corporate premises

Learning Management System (LMS): • supplementary e-learning • program-specific notices • online submission of assignments • reminder services • online testing • student records

STUDIO VIEW

NIIT IMPERIA - TECHNOLOGY EDGE

CLASSROOM VIEW


SNAPSHOT OF STUDENT PC - TYPICAL STUDENT VIEW

STUDENT VIDEO

FACULTY

SLIDE SHOW / WHITE BOARD


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REPLICATION OF LIVE CLASSROOM

SYNCHRONOUS LEARNING

Full features of face-to-face teaching

Raised-hand-seeking-teacher's-attention

Tabulation of responses

Quizzes randomly created by the teacher

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For any Queries Or Doubts,

Call Us at 1800-266-0304

Or

Write to [email protected]


advanced program in digital brand management (apdbm)

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