Download - Advocacy - Whose Job is it?
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Whose Job Is It Anyway? Library Advocacy
from the Frontlines
Maureen AmbrosinoYouth Services Consultant
and “Raging Library Activist” Central Massachusetts Regional Library System
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My Journey as an AdvocateSchool Library Journal, January 2008 :
Metamorphosis: Or How I Went from Quiet Bystander to Raging Library Activist
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“Active support of a cause or course of action.”
What is Advocacy?
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Legislative◦ Library Administrators◦ Trustees◦ Friends◦ Grassroots
Frontline◦ Librarians and library support staff
Types of Advocacy
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Frontline library advocacy:
Library staff-initiated action to:
◦ Articulate the value of their respective libraries and their value to their communities.
◦ Connectors- Improve the quality of resources
and services in their library environment.
Frontline Advocacy (cont.)
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We all must advocate for the value of our libraries.
All of us must also be able to articulate our value as library employees.
Involving Frontline Library Staff in Advocacy
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Frontline Staff
UsersGrassroots
Connection
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Library Advocacy
Frontline Workers
Grassroots
AdminsTrusteesFriends
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Positioning the library within the city/county, college/university, or school/school district.
Focus on legislators/elected officials/decision-makers.
Library Administration
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Should everyone be involved in frontline advocacy?
Identifying Frontline Staff to Deliver the
Library Message
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Level I• Based on title/
responsibilities
Level II• Other librarians
& Library Staff FRONTLINE ADVOCACY
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Building an advocacy team:
◦Determine the extent of frontline staff involvement.
◦Involve librarians and library staff in brainstorming.
Identifying Frontline Staff (cont.)
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◦Match the message with the venues and delivery methods.
◦Provide scripts and/or “cheat sheets.”
◦Work with staff for input on process and delivery.
◦Staff members deliver the message.
◦Meet to assess outcomes.
Empowering Frontline Staff as Advocates
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52 Ways and 23 Thingshttp://www.cmrls.org/pdf_documents/advocacy52.pdf (20 pages)
http://www.cmrls.org/pdf_documents/advocacy23.pdf (3 pages)
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Levels of AdvocacyI. Library Advocacy
Administrator
Trustees/Friends
Grassroots
II. Library Advocacy
Librarians
Library Support Staff
Volunteers
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Library Advocacy?
It’s Everybody’s Job!
Every Voice Makes a Difference.
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Anyone who thinks they’re too small to be effective… has never been in bed with a mosquito.
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www.camilaalire.com
www.ala.org/ala/issuesadvocacy/advocacy/
advocacyuniversity/
More to come…….
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Thank You!