Download - Autotisement With Taxis (1)
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Length : 4:30 minutes
No. of slides : 15
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We will offer taxis al
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Autorickshaw advertising has worked so well for us that we are
into our 12th campaign since July 2009 with Autotisement
Asheesh Mehrotra, Sr. Manager, Marketing, Tata Teleservices.
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an
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Look at Pizza delivery veh
They never fail to draw yo
A branded auto stands ou
clutter of posters, hoardi
Being a new medium, a b
draws curiosity and grabs
It lights up at night brig
BACKLIT
backlit
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It is the most affordable outdoor med
Effective reach amongst 8 to 80 year o
This mobile hoarding manoeuvres into
areas which other vehicles cannot rea
Autos tend to stay in prime locations i
customers, ensuring maximum visibilit
The best feature is that the entire traf
become your captive audience, espec
junctions where people needsomethi
waiting for the lights to turn green!
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Unlike hoardings which are
travels to every nook & cor
Hoardings at prime locatio
whereas autos carry your b
The driver cleans the auto
contrast, hoardings are left
unguarded & uncleaned.
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Your spend on
helps poor fam
drivers.
The money he
auto-service b
training to the
You can use au
awareness abo
In the process
get editorial co
mainstream m
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Display panels
Drop box
Brochures
Your brand
messenger
Your branded
uniform
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Our autos are no ordinary aut
specially modified, using high
Reinforced Plastic body. Look
Contrary to the perception, an
poor mans taxi. It is used by t
the classes alike Salman Kha
BUT your target audience are
men, women and children on Indicas/BMWs, on their Bajajs
rickshaws and they cannot m
autos even if they tried!
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You have d
to the datavehicles to
drivers na
numbers.
Our softwa
realtime lodata of eac
Once you k
you can su
random fo
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because we invented advertisemen
because we invented Fibre Reinfor
because Autotisement is primarily
not personal profits;
because our knowledge of autorick
reach amongst auto drivers is unpa
because we constantly innovate, im
for maximising value for clients as w
because our belief and practice in e
and social good is unsurpassed.
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Travels 150 kms a day
Upto 20 hours on roa
Being a dynamic med
audience cannot be a
unwritten code of eth
from putting out a hu
number
Lies, damn lies, and s
- Mark Twain
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Location : All Delhi*
Media/material : Vinyl solvent p
Minimum duration : One month (suQuantity
Minimum = 50
Recommended = 100
Best coverage = 300-500
Backlit : Yes
Outside display : Total 18 sq. ft. as under
1 back panel = 2 x 32 side panels = 2 x 1.5
1 roof panel = 2 x 3
Inside branding : 2 display panels, 3.25 sq. ft.
1 Display/leaflets box
1 Feedback/drop box
Branded uniforms : Two sets, cap, shoes, belt
Events participation : Optional
(road-shows, product launches, etc.)
Brand messenger : Optional
(subject to discussion)
Area specific autos cannot be guaranteed, howev
living in a certain area can be offered, subject to
Currently not covered:- Noida, Gurgaon, Faridab
Taxis cover Delhi as well as the above satellite to
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Social Change Management
Pvt. Ltd.
Vikas Upadhyaya Marketi
088.26.88.77.66, vikas@aut
Rakesh Agarwal Director
09873 222 222, rakesh@aut
Uday Gosain Director09818.266.471, uday@auto
Building a customer-oriented great autorickshaw service whilst
ensuring a life of dignity and financial security for the driver.
Autotisement is meant to support this initiative.
B-9 Vikram Nagar, Feroze Shah Kotla
Near I.T.O., New Delhi - 110002
Tel: 011-23724565, Fax: 011-23313646
Email: [email protected]
Website: www.autotisement.in