autotisement with taxis (1)

8/4/2019 Autotisement With Taxis (1)

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Length : 4:30 minutes

No. of slides : 15


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We will offer taxis al


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Autorickshaw advertising has worked so well for us that we are

into our 12th campaign since July 2009 with Autotisement

Asheesh Mehrotra, Sr. Manager, Marketing, Tata Teleservices.


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an


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Look at Pizza delivery veh

They never fail to draw yo

A branded auto stands ou

clutter of posters, hoardi

Being a new medium, a b

draws curiosity and grabs

It lights up at night brig

BACKLIT

backlit


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It is the most affordable outdoor med

Effective reach amongst 8 to 80 year o

This mobile hoarding manoeuvres into

areas which other vehicles cannot rea

Autos tend to stay in prime locations i

customers, ensuring maximum visibilit

The best feature is that the entire traf

become your captive audience, espec

junctions where people needsomethi

waiting for the lights to turn green!


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Unlike hoardings which are

travels to every nook & cor

Hoardings at prime locatio

whereas autos carry your b

The driver cleans the auto

contrast, hoardings are left

unguarded & uncleaned.


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Your spend on

helps poor fam

drivers.

The money he

auto-service b

training to the

You can use au

awareness abo

In the process

get editorial co

mainstream m


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Display panels

Drop box

Brochures

Your brand

messenger

Your branded

uniform


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Our autos are no ordinary aut

specially modified, using high

Reinforced Plastic body. Look

Contrary to the perception, an

poor mans taxi. It is used by t

the classes alike Salman Kha

BUT your target audience are

men, women and children on Indicas/BMWs, on their Bajajs

rickshaws and they cannot m

autos even if they tried!


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You have d

to the datavehicles to

drivers na

numbers.

Our softwa

realtime lodata of eac

Once you k

you can su

random fo


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because we invented advertisemen

because we invented Fibre Reinfor

because Autotisement is primarily

not personal profits;

because our knowledge of autorick

reach amongst auto drivers is unpa

because we constantly innovate, im

for maximising value for clients as w

because our belief and practice in e

and social good is unsurpassed.


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Travels 150 kms a day

Upto 20 hours on roa

Being a dynamic med

audience cannot be a

unwritten code of eth

from putting out a hu

number

Lies, damn lies, and s

- Mark Twain


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Location : All Delhi*

Media/material : Vinyl solvent p

Minimum duration : One month (suQuantity

Minimum = 50

Recommended = 100

Best coverage = 300-500

Backlit : Yes

Outside display : Total 18 sq. ft. as under

1 back panel = 2 x 32 side panels = 2 x 1.5

1 roof panel = 2 x 3

Inside branding : 2 display panels, 3.25 sq. ft.

1 Display/leaflets box

1 Feedback/drop box

Branded uniforms : Two sets, cap, shoes, belt

Events participation : Optional

(road-shows, product launches, etc.)

Brand messenger : Optional

(subject to discussion)

Area specific autos cannot be guaranteed, howev

living in a certain area can be offered, subject to

Currently not covered:- Noida, Gurgaon, Faridab

Taxis cover Delhi as well as the above satellite to


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Social Change Management

Pvt. Ltd.

Vikas Upadhyaya Marketi

088.26.88.77.66, vikas@aut

Rakesh Agarwal Director

09873 222 222, rakesh@aut

Uday Gosain Director09818.266.471, uday@auto

Building a customer-oriented great autorickshaw service whilst

ensuring a life of dignity and financial security for the driver.

Autotisement is meant to support this initiative.

B-9 Vikram Nagar, Feroze Shah Kotla

Near I.T.O., New Delhi - 110002

Tel: 011-23724565, Fax: 011-23313646

Email: [email protected]

Website: www.autotisement.in

autotisement with taxis (1)

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