Brenda. H. Mascarenhas Contact: 050 2883915/ 04 3542027 E-Mail: [email protected] Dubai, U.A.E.
Objective
To work in an exigent and competitive milieu that will give me the opportunity to apply my knowledge & creative skills to the success & augmentation of the organization & further develop my career.
Professional Experience
Condé Nast Traveller ME, (Internship - 3 Months), Dubai, U.A.E. Dec 2017 - Mar 2018 Editorial Assistant (Print & Online)
Key Responsibilities: Ø Researching theme-based content for the magazine as per the editorial calendar and writing articles. Ø Writing advertorials, fact-checking syndications, copy-editing and proofreading articles.
Costra Group, Dubai, U.A.E. Aug 2014 - Sep 2017 Project Account Manager
Key Responsibilities: Ø Take comprehensive briefs & formulate proposals with the Creative & Production teams in selecting
appropriate project solutions keeping budgetary limitations in agreement with the Clients strategy. Ø Present quotations/ estimated budget to the Client for approval/ modification & ensure project deliverables are
handled within the scheduled time & accurately. Ø Supervise technical drawings while incorporating the Client's comments, if any, before final submission for
production & recommend essential improvements on technical as well as aesthetic elements. Ø Brief the Creative & Production teams with clearly formulated project strategies, assignment details &
technical drawings ensuring systematic progress. Ø Source materials according to specific project requirements and follow up with suppliers and sub-contractors
for the materials ordered to ensure timely delivery & installations. Ø Oversee campaign progress and monitor current marketing trends to improve and meet Client’s expectation
levels to ensure profitability of accounts is achieved. Ø Supervise delivery and installation of projects on site for various markets as per the agreed activity calendar &
resolve snag-list for sites as per requirements in a timely & efficient manner. Ø Clients: Burberry, Michael Kors, Puig, Valentino, Pacco Rabanne, Carolina Herrera, STC Telecom, Zain
Telecom, ITC, ICB Cosmetics, Landmark Group, etc.
XPEDITION ME Magazine, Dubai, U.A.E. Aug 2015 – Sep 2017 Features Writer
Featuring sensational journeys around the world with an editorial mix comprising of inspirational personalities, opulent destinations, upscale hotels, fine dining, luxury cars, travel accessories, airline reviews & relevant articles that span the gamut of luxury travel. Crafted by globally recognized editors with celebrity contributors and lifestyle stories of the most influential CEO's & VIP's; the savoir-faire of XPEDITION ME is climaxed by avant-garde.
Venture Communications (Internship - 2 Months), Dubai, U.A.E. Dec 2013 - Jan 2014 Public Relations Executive
Key Responsibilities: Ø Develop press kits, assist with media relations, organizing corporate events, scheduling interviews, etc. Ø Circulation of PR to key publications/ media and managing relationships with key press to generate publicity. Ø Media monitoring and collating media coverage to formulate monthly activity reports for the clients. Ø Manage Social Media Tools such as Facebook, Twitter, Instagram, Pinterest, etc for client campaigns. Ø Clients: Falcon City of Wonders, Al Zahra Hospital, Del Monte, LeasePlan Emirates, Hairwaves by Charbel
Aviareps (Internship - 1 Month), Dubai, U.A.E. September 2013 Public Relations Executive Project: Amazing Tastes of Thailand – Assisted The Tourism Authority of Thailand (TAT) to formally launch The Amazing Tastes of Thailand Festival 2013' at the Dusit Thani Hotel, Dubai.
Ramee Group of Hotels, Resorts & Apartments, Dubai, U.A.E. Feb 2012 - Nov 2013 Sales & Marketing Executive
Key Responsibilities: Ø Research potential leads & acquisition of new corporate accounts within the assigned market. Ø Maintain bookings & monitor revenue production levels of all assigned corporate accounts. Ø Process reservations through direct contact or online bookings & organize visa requests. Ø Formulate confidential & sensitive daily/ weekly/ monthly sales reports for the management. Ø Maintain consistent communication with the Operational & Front Desk team to handle bookings efficiently. Ø Keep track of hotel promotions & identify areas for future business opportunities to promote repeat business.
Vela International Marine Limited, Dubai, U.A.E. Dec 2009 - Nov 2011 HR Assistant/ Seagoing Personnel Training Advisor
Key Responsibilities: Ø Assist in the recruitment activities of Vela Shore based/ Seagoing Officers & undertake other duties assigned
to by the Unit Heads & HRD Administrator. Ø Ensure that all personnel forms related to hiring, promotion, salary changes, terminations, leave of absence,
benefit changes, etc are reviewed in a timely manner for compliance with Company policies & procedures. Ø Review & process travel invoices for staff, candidates for interview, new hire travels, employee cash advances
& invoices from other vendors. Ø Enroll employees in training institutions, including processing of enrolment requests, liaising with vendors &
updating employees training history. Ø Preparation & maintenance of seagoing personnel records with SAP software to track personal data, training &
performance records as well as other associated documentation so as to recommend developmental training. Ø Liaise & develop training schedules for seagoing personnel as per Vela/ International Standard requirements
on-board & ashore in various training institutions. Ø Advise & assist seagoing personnel on matters pertaining to counseling, performance reviews, compensation,
benefits, grievances, corrective guidance, terminations & other related admin matters. Ø Formulating recruitment, termination, general hiring statistics & other relevant monthly reports.
Headstart Advertising L.L.C., Dubai, U.A.E. July 2007 - Nov 2009 Senior Account Manager
Key Responsibilities: Ø Take comprehensive briefs & formulate proposals with the Art Director, Copywriter & Production team in
selecting appropriate project solutions keeping budgetary limitations in agreement with the Clients strategy. Ø Present proposed campaigns & estimated budget plans to the Client for approval/ modification & ensure
project deliverables are handled within scheduled time & accurately. Ø Brief the creative & production teams with clearly formulated marketing strategies, assignment details &
technical requirements & follow up on delivery of final product. Ø Oversee campaign progress and monitor current marketing trends to improve and meet Client’s expectation
levels to ensure profitability of accounts is achieved. Ø Develop & implement a variety of marketing/ promotional campaigns & initiatives in support of current &
emerging programs & services of the client. Ø Supervise deployment of marketing/ promotional activities for different markets & products as per the agreed
marketing activity calendar; and co-ordinate with other company departments for successful implementation. Ø Editing marketing and promotional materials such as advertisements, brochures, fliers and other documents as
per requirements of the client. Ø Clients: Lake View Real Estate, Millennium Hotel Sharjah, Panasonic ME, Artmatrix Furniture, Pools R Us,
Al Jaber Opticals, A-Technologies, Pharmaconsult, Methanex, etc.
Elfab Co. L.L.C., Dubai, U.A.E. Dec 2005 - June 2007 Executive Secretary to Managing Director and Director
Key Responsibilities: Ø Responsible for all executive relations with internal and external stakeholders. Ø Co-ordinate executive calendar to arrange appointments, conferences, travel itinerary, etc. Ø Independently perform various ad hoc executive support tasks of highly confidential matter. Ø Drafting official company letters, faxes, e-mails, memorandums, contracts, etc. Ø Formulate and archive confidential daily/ weekly/ monthly reports for the management. Ø Liaise with upscale international clients and compose quotations/ tenders/ purchase orders.
Key Skills
Ø Highly motivated, self-disciplined, well organized & eager to take on challenging assignments. Ø Competency in admin functions, social media, research & planning with strong analytical skills. Ø Excellent interpersonal & communication skills with flair in establishing rapport with others. Ø Team spirit & leadership capabilities with client relation-customer service expertise. Ø Ability to multi-task & acclimatize in a fast paced high-pressure environment.
Academic Qualifications
February 2013 Post-Graduate Diploma in Digital Communication, Journalism and PR to December 2013 World Media Academy (EMDI Institute of Media & Communication), Dubai
September 2001 Bachelor of Commerce to August 2004 University of Delhi, India
Software Skills
Ø Windows XP (MS Office) / SAP Systems / Cision Point Ø Final Cut Pro X 10.1 (Video/ Audio Editing Software) / Photoshop CS 5
Personal Details
Nationality : Indian Date of Birth : 31/01/1984 Driving License : U.A.E. Driving License Visa Status : Visit Visa (Valid till August 20, 2018)
