Download - Bristol Tech Startup School: Lean Startup
Reality .Lean Startup
Justin [email protected]@mimecast.com
Tech Startup SchoolBristol, 6 / 10 / 2011
pasukaru76
Bristol: 6+ years
Joe Dunckley
Next- San Francisco?
Salim Virji
Analyst Blogger
Community Manager
Where I Work
How the ProblemUsed to be Solved…
Approaching 1m users
Reality .Lean Startup
pasukaru76
What’s the Aim?
cliff1066™
I have won and lost
steeljam
…people learn how to get it right by getting it wrong again and again.
Education isn’t magic. Education is the wisdom wrung from failure.
Who’s here today?
cheesy42
Why do Entrepreneurs do it?
quinn.anya
Self Mastery?
pasukaru76
Change the World?
rondostar
Understand what motivates you
Ev0luti0nary
kurichan*
Mitigate your reality distortion field
Gueorgui Tcherednitchenko
+ Experience
What did they
start as?
Confinity?
kurichan*
Don’t be fixed to your vision
Capture Customer Value
Joe Shlabotnik
Matthew Burpee
Lack of Customers
Fallacy #1: Problem is known
Fallacy #2: Solution is known
Joi
THAT is Lean Startup
EOI Escuela de Organización Industrial
So people looked for “Experience”
NASA's Marshall Space Flight Center
Lean Startup:Stress Testing Process
Lean Startup is a rigorous process for iterating from Plan A to a Plan that works
niznoz
Ah Ha!An Idea = Hypotheses
Nevada Tumbleweed
To give you FOCUSRight Actions, Right Time
Californian Em
MiG 15- Technically superior
Boyd: Maverick Pilot, Investigates
Result: OODA Loop
Lean Manufacturing = Removing Waste
yvettemn
Bake
The Lean Startup Loop
David Wulff
Build
wwarby
Measure
surlygirl
Learn
Rinse, Repeat
Or another way…
Traditional Dev.
Learn, release
Learn, release
Lean
Fast, Iterative
Focus on Learning
Learning is measure
Iterations win
Sometimes BIG
sashamd
Find the most effective way tovalidate your hypothesis
LostInInaka
If You’re Not Embarrassed:You’ve Waited Too Long
toffehoff
In a Great Market: The Market Pulls the Product Out
originallittlehellraiser
Before Launch: the 40% Test.Are <40% Very Disappointed?
lovely fig rolls
Pivoting?
Phillie Casablanca
Change of Direction:Based on Validated Learning
http://startup-marketing.com
Startup Pyramid:Nail it before you Scale it
Focus on Verifiable Hypothesis
Or a metrics Pirate
Some Myths:
David Wulff
Build on Solid Foundations
Buy the book!