Wednesday Webinar: Building & Analyzing your

Content Grid t: @Kapost

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Please type any questions in the chat during the webinar

Agenda

1. What is a Content Grid? 2. Will mapping out personas and buying

stages really impact my content marketing strategy?

3. How do I know the best content for my personas and buying stages?

4. Can I see how my Content Grid is performing in Kapost Analytics?

5. Q + A

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What is a Content Grid?

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The Buying Stages

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•  70%-­‐80%  Buyers  make  their  buying  decisions  before  engaging  with  the  sales  team  

•  How  do  I  de>ine?                                TOFU,  MOFU,  BOFU    

The Personas

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Get  Intimate-­‐  Create  a  Pro>ile  •  What  is  their  responsibility  at  the  company?  •  What  keeps  them  up  at  night?  •  What  do  they  need  help  understanding?  •  What  will  make  them  do  their  job  better?  

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•  Persona-Buying Stages grid IS your content marketing strategy

•  Helps streamline your content creation

•  Holds Team accountable •  Identifies gaps

“Having  a  deeper  understanding  of  who  your  buyers  are  and  acquiring  deep  insight  into  their  goals  and  challenges  leads  to  effective  content  

creation”      Sales  Benchmark  Index

How do I know the best content for my Personas-Buying Stage Grid?

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4-­‐10x  response  rate  Hubspot  

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Can I see how my Personas-Buying Stage grid is performing in Kapost?

Q + A

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