Chief Content Officer
Managing Editors
Content Producers
Chief Listening Officers
Content Creators
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1. Build the collaboration first - then the structure.
2. Find the “pockets of excellence” and build on them.
3. One house. One streetone neighborhood.
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The editorial calendar within…
The editorial calendar within… !
The marketing calendar…. !
Within…
Master Calendar
Channel Calendars
A good EC is more than just slotting random content into a datebook. !
Maps to the story, our personas, the engagement cycle and our overall goals. !
It gives us the ability to plan, react and keep on track with measurement. !
Collaboration tool for other members of the team.
Prioritized list of what/when/where you are publishing based on story map. !
Assigned Managing Editor / Content Creator. !
Dates - creation, due, finalize, legal, archive etc.. !
Metadata for insight and organization - could be personas, engagement cycle, legal etc.. !
Goals Can Be Set By Content by Persona Etc.. !
An integrated editorial calendar Enables you to see where the content marketing is, or isn’t having effect.
