Month&1&&&& Month&2& Month&3& Month&4& Month&5& Month&6& Month&7&

Act&2&“Establishing&Vision”&

&The&New&Way.&Focus&on&“best&pracCces”.&&&

&Introduce&Social&Web&

ConversaCon&–&Challenge&the&status&quo.&We’re&facing&the&challenges&

Act&3&“Victory&L&The&New&World”&

&“We’re&here.&

Success.&&We’ve&met&the&

challenge.&Case&studies,&

interviews&

Cross&The&Threshold&

Product&:Launch&

Editorial&V

elocity&

Act&1&“Establishing&Hero”&

&

Focus&on&“customer&pain”.&What&the&ordinary&world&is&dealing&with&

&But&There’s&A&New&Way…&

Month&1&&&& Month&2& Month&3& Month&4& Month&5&

PHASE&2&“Lead&Follow&or&Get&out&of&

the&Way”&&

Ask$for$conversion$of$“experts”$–$assign$

badges$or$points$$

Now$introduce$content$to$Primary$targets$with$emo>onal$

stories.$$

Call$to$“arms”$tools$

PHASE&3&“The&Con>nuing&

Story”!$

“Introduce$NFPA$Tools$Badges$for$Influencers$

New$collabora>on$for$new$involvement.$

$Recognized$SOURCE$

For$Fire$Safety$to$Poli>cians$and$

Educators.$

Cross&The&Threshold&Finale&

Edito

rial&V

elocity

&PHASE&1&“Move&to&&

Extraordinary”&$

Focus$on$“controversy”.$How$can$we$get$

conversa>on$going.$$Pull$“experts”$into$our$story.$

$Not$targe>ng$primary$

audience$yet$$

Personal$Stories$&

Take your “pitch idea” and start your story map. What does it look like? !

Identify phases, rollout among channels and identify the metrics for success. !

It becomes your pitch to the CEO for taking your content marketing to the next level.