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Creating new businessgrowth in a corporate
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Hello!I am Lars GiereGlobal Head of Financing & Incubation @eBay Classifieds Group
Founder of felmo GmbH
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But this is why I’m here
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Super cool growthin a corporate
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Incubation
Derive Business Modelbased on Customer Insights,
Market Potential andCompany Fit.
P/M-Fit
Prove P/M-Fit based on Innovation Accounting and
Customer Satisfaction.
Scaling
Quickly scale Business (non-profitable) to relevant size while
showing positive marginpotential.
Efficiency
Turn Business profitable whilestill growing organically.
Synergies
Start incorporating deep inter-company synergies to leverage
strategic potentials.
Our Business Phases Model
Product/Company Fit
Your org needs to change
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What’s in it for you?● Why Product/Company Fit is as important as Product/Market Fit
● How your org needs to change over time to create great growth
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Why Product/Company Fit is as important as
Product/Market Fit
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You can’t grow if you did‘t find Product/Market fit...
Poor ExecutionPoor Market
Poor ExecutionGood Market
Good ExecutionGood Market
Good ExecutionPoor Market
The marketalways wins
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But besides external fit you also need to find internal fit…
In an external ventureyou have multiple potential investors
In an internal ventureyou have only one
investor
Product/Company Fit isequally important
Product/Market Fit is yourleading indicator
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Otherwise your work-life might feel like this…
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Understanding Product/Company Fit is fairly simple
Just talk to your managers
Book Tip: Steven Bungay –The Art of Action
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But executing on Product/Company Fit it is just damn hard…
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How your org needs to change
over time to create great
growth
2Poor Execution
Poor MarketPoor ExecutionGood Market
Good ExecutionGood Market
Good ExecutionPoor Market
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Looking deeper we had a phase ofdeclining growth
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In this phase we were scaling ourorg heavily
Month 8 Month 10 Month 12
We needed to movefrom open collaborationto focused andstructured collaboration
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Our key learningGood growth execution can only happen in a x-functional team that is empowered to workautonomously towards the same goal
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Why empowered & autonomously?
VS.
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Why the same goal?
500 100 10 500€
100 50 10 800€
Sessions Leads Sales Revenues
VS.
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Why x-functional?
VS.
!
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#
$
$
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Key Take-Aways● Product/Company Fit is as important as Product/Market Fit
(if it’s not your own company)
● Good growth execution can only happen in a x-functional team thatis empowered to work autonomously towards the same goal
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