Download - Data Centre Fitness
IntroducingData Center Fitness
Challenges in Business IT
Overload of data and expense of data storage Increasingly mobile workforce Decreasing technology lifecycles Demand for innovation such as cloud computing
and virtualisation Balance of meeting immediate needs and scalability
for the future Security concerns
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Efficient IT: Customer Benefits
Use up to 50% less storage Cut IT expenses in half Avoid building new data centers Reduce power and cooling loads Speed IT response to business needs Accelerate time to market Deliver IT as a service
NetApp Confidential – Internal Use Only
Ultimately, NetApp Storage Solutions help minimise the time, resources and effort of running today’s IT, freeing resources to innovate for the future.
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Sales Boosting Conversations
Data Center Fitness™ is designed to support sales by enabling benefit-driven conversations. Help customers define and meet their IT efficiency goals Access the sales supporting tools and materials Sell NetApp technologies as a complete solution rather than
individual products Encourage a strong, ongoing sales relationship with
customers
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Entry Point or Proof Point
Top down approach: DCF as door opener Bottom up approach: DCF as proof point
Capture customer data
Support sales
Grow MSE market
Cloud
Aligned awareness
Cloud launch
VESPA
HEA/IBSEPIC
IVA/V2C
Capture customer
data
Support sales
Grow MSE
marketCloud
Aligned awareness
CloudVESPAHEAT/
IBSEPIC
IVA/V2C
WSC
WSC
Use our online tools to start the conversation, or to prove the superior efficiency of NetApp’s storage and data management solutions
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Opportunities for Partners
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Data Center FitnessStrong proof point for
business successBuild the foundation for
cloud services
Reason to believe in joint cloud solutions
Door opener for mid-size customers
Proof point for NetApp storage solutions
Data Center Fitness allows differentiating positioning opportunities
Role for Partners
NetApp partners are personal trainers for Data Center Fitness Target your customers Use marketing materials to
encourage participation Guide clients through DCF
tools Review results and discuss
possible efficiency solutions Together build a plan to get
your customer’s IT in shape
7NetApp Confidential – Internal Use Only
At a Glance
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Data Center Fitness
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Data Center Fitness: an Overview
Solution-focused to help customers discover and address their IT Efficiency needs
Links all NetApp storage solutions in an intuitive way Increases revenue by providing unified solutions,
rather than point technologies Supports sales by creating a customer-focused
conversation with industry benchmark tools as proof point
Inspirational and motivational message: Let’s achieve your goals together
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NetApp Data Center Fitness
A destination for businesses to learn more about potential IT and storage savings
Home for NetApp’s interactive assessment tools
Powerful sales opportunity: use as entry or proof point for selling NetApp solutions
10NetApp Confidential – Internal Use Only
Goal: Drive NetApp technologies to maximum saturation and adoption(Deduplication, Thin Provisioning, Compression, Thin replication, FlexClones,
RAID DP+ SATA, Snap Technologies)
Accessing Data Center Fitness
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Efficient IT Analyzer
Users answer basic questions about storage size and utilisation Receive a detailed report that highlights key areas for
improvement which they can discuss with their NetApp reseller
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Efficient IT Calculator
In under a minute, users can answer three short questions Results show how much storage space they can cut and how
much money they could save with NetApp technologies
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Efficiency Blueprint
How NetApp’s nine efficiency technologies work together Interactive element allows users to scroll over each solution to
learn how it can support their IT efficiency
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Tour Data Center Fitness
Data Center Fitness can help you getyour customers’ IT into shape:Reduce waste and unneeded storageCut IT costs and resourcesIncrease performance and efficiencyPrepare for the futureBoost your own sales
15NetApp Confidential – Internal Use Only