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Dave Jarman & Lorna Tutton
Dave & Lorna’s Creativity Challenge
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“It is better to have enough ideas for some of them to be wrong, than to always
be right by having no ideas at all.”
Edward De Bono
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In this session
• Creativity exercises
• Attitudes to creativityo Divergent and Convergent approacheso Principles of Creativity
• Creativity Challenge
• Tactics for generating more ideas
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Creativity exercises
• Individual exerciseo 1 minute to identify as many different
ways of using the object as you cano Theory of Categories
• Group exerciseo 2 minutes to identify as many different
ways of using the object as you cano Theory of Variety
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Different approaches
Convergent thinking
• Good for evaluating
ideas
• Rubbish for generating
ideas
Divergent thinking
• Good for generating
ideas
• Rubbish for evaluating
ideas
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Principles of creativity
• Suspend judgemento Only converge after diverging! o Quantity not Quality
• Feed your brain something different – variety
• ‘As if’ – free your mind
• Involve other people but don’t be
intellectually precious
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Idea-generation Challenge
• ’50 things challenge’
• In groups:o I want 50 ways in which the lives of
researchers at the university could be improved
o Quantity not quality!o What ways might other people suggest?
o Colleagues, supervisors, partners, Gandhi, Gandalf, Colonel Gaddafi?
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Tactics for a more creative life…
• Do the things you don’t normally doo Different activities in…o …Different places with…o …Different people
• Take an alternative route
• Write your ideas down
• Share even the silly ideas with others
• Have more holidays (or at least days away)
• ‘As if’
• Put a different sock on first in the morning…
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“Problems cannot be solved by the same level of thinking that created
them.”
Albert Einstein