Download - Digital Content Marketing & Role of Curation
![Page 1: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/1.jpg)
![Page 2: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/2.jpg)
![Page 3: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/3.jpg)
how to approach
case studies
CONTENT CURATION
why content strategy matters?
![Page 4: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/4.jpg)
THERE’S A SHIFT IN THE WAY PEOPLE CONSUME
INFORMATION & MEDIA BEHAVIOR
![Page 5: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/5.jpg)
Previously Digital was all about Rich Media and Customer
Participations (Web 2.0)
![Page 6: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/6.jpg)
NOWideas
Helge Tenn
![Page 7: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/7.jpg)
“We are not in the business of supporting media industry, we are in the business of CONNECTING with our customers” - Trevor Edwards, Nike Sr. VP Branding
![Page 8: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/8.jpg)
people are getting annoyed by interruption
technology allow new opportunity
And get better avoiding it
![Page 9: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/9.jpg)
PEOPLE WANT TO ENGAGE...
With Each Other with you With Each Other ABOUT you
![Page 10: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/10.jpg)
5............
ImplementationsContent Strategy
forDigital
![Page 11: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/11.jpg)
who & where are they?
how / where they consume
how/ where they engage #1
............
Learn Your Audience
![Page 12: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/12.jpg)
#2............
Add Value, Honest, & Authentic
![Page 13: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/13.jpg)
#3............
Encourage Conversation
& Sharing
![Page 14: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/14.jpg)
#4............
Update Regularly, Dedicated
Team
monitor and curate topic/ content
Ready to react
![Page 15: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/15.jpg)
what content?
Infographics How-To Best Practice Guides
Videos Presentation Slides Downloadable
Images, Pictures
FAQ Rewrite Articles
![Page 16: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/16.jpg)
what content?
CONSUMABLEINTERACTIVE
CURRENTRELEVANT
![Page 17: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/17.jpg)
![Page 18: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/18.jpg)
#5............
Integrated
![Page 19: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/19.jpg)
http://www.eastwestpr.tv/production-services/
![Page 20: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/20.jpg)
content curation
![Page 21: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/21.jpg)
content curation
The act of discovering, gathering, and presenting
digital content that surrounds specific subject matter.
![Page 22: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/22.jpg)
![Page 23: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/23.jpg)
1. Added Value
reasons why curation solve content needs6
4. More Time
for Original Content
2.Thought
Leadership
3.Connect
Brands w/ Customers
5. Monetary
Savings
6.Support
DocumentationContentCurationMarketing.com
![Page 24: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/24.jpg)
CASE%%%%STUDY%%
![Page 25: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/25.jpg)
CONTENT SPARKS
“CONVERSATION”BECOMES CONTENT
![Page 26: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/26.jpg)
![Page 27: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/27.jpg)
![Page 28: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/28.jpg)
![Page 29: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/29.jpg)
![Page 30: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/30.jpg)
![Page 31: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/31.jpg)
4 types of content marketing 1. HOT STORY
Curated Content/ Post on Selected Topic/ articles
that’s featured on the TOP 5 story of the day on
Homepage & respective Topical Categories.
Generally runs up to 2-3 days maximum
2. HOT TOPICSelection of particular hottest trend,
topic of the week. Comprise of 5 keywords/ topic. Inside this, content
will be displayed on 4 types of content: Article, Pictures, Video,
and Twitter on a particular selected HOT TOPIC. 1 out of 5 is available for Featured/ Promoted Topic. The category can run for thematic campaign period of annual permanent category
New
![Page 32: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/32.jpg)
4 types of content marketing 3. STICKY NEWSCurated Content/ Post on Selected Topic/ articles
promoting/ discussing a brand/product/ service featured on our ‘TERPOPULER’ page on
home page. Normally will last maximum 3 days per article
(content)
4. PROMOTED CATEGORIES
LintasMe will help to create, moderate, and populate content for
a new customized categories/ existing categories. ie: Categories
Sponsorship. Either to sponsor existing categories, or create an
entire new categoriesSample Past Campaign: Indosat’s
SEA Games Category* All 4 types of content marketing can serve Articles, Photo, Videos content
![Page 33: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/33.jpg)
1
2
![Page 34: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/34.jpg)
HOT TOPIC
Photo Collections of
iPhone 4S
VIDEO of iPhone 4S
Articles on iPhone 4S
Articles on iPhone 4S
Articles on iPhone 4S
Photo Collections of
iPhone 4S
Tweets about
iPhone 4S
Sample Topic (Keyword Selected) :
iPhone 4S
iPhone 4S
![Page 35: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/35.jpg)
Sticky news (terpopuler stream)
Sticky News
![Page 36: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/36.jpg)
Sticky news (terpopuler stream)
Sticky News
![Page 37: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/37.jpg)
BCA Sticky News
![Page 38: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/38.jpg)
BCA Sticky News
![Page 39: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/39.jpg)
Lintas.Me Strictly Private and Confidential
![Page 40: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/40.jpg)
IT’S NOT MARKETING, IT’S
HOW YOUR BRAND LIVES IN DIGITAL WORLD
Lintas.Me Strictly Private and Confidential
![Page 41: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/41.jpg)
Lintas.Me Strictly Private and Confidential
BRAND VISIBILITYMEETS
CONTENT VISIBILITY
![Page 42: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/42.jpg)
Lintas.Me Strictly Private and Confidential
A SOCIAL SHARING AGGREGATOR, ALL OUR CONTENTS FROM USERS
POSTINGS/ SUBMIT. OR MANY CALL: USER GENERATED
CONTENT
![Page 43: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/43.jpg)
Lintas.Me Strictly Private and Confidential
To enhance process of discovery, personalized platform to help
readers find content & introduce relevant content
![Page 44: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/44.jpg)
Lintas.Me Strictly Private and Confidential
![Page 45: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/45.jpg)
aggregation + curation
![Page 46: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/46.jpg)
![Page 47: Digital Content Marketing & Role of Curation](https://reader034.vdocument.in/reader034/viewer/2022051311/54049a408d7f72aa768b4851/html5/thumbnails/47.jpg)
@davidwayneika