Download - Dubai Tourism Industry
Dubai Tourism Case Study Solution28th March 2014
Arun Khedwal
From Desert to Dreamland
About Dubai One of the fastest growing cities on earth Dubai is tourism, trade and logistics hub Dubai is one of the most cosmopolitan cities in the
world It is safe, politically stable, centrally located, has a
good education system and healthcare facilities, modern infrastructure and much more
Sun shines almost every day, the shopping and leisure facilities are impressive, and the salaries are tax-free
Dubai is without a doubt a destination of the 21st century
Dubai is also known as City of Gold
Location
Dubai is an emirate in the United Arab Emirates (UAE) federation
The main city of the emirate is also called Dubai
Today Dubai is Global City It has the largest
population in the UAE (2,106,177) and the second-largest land territory (4,114 km2) after the capital, Abu Dhabi
Facts About Dubai
Since 2000 real GDP of Dubai has been growing at a CAGR of about 15%
In 2009, 95% of Dubai’s GDP came from non-oil sectors
More than 120 airlines operate to and from Dubai International Airport to more than 260 destinations
Annual passenger traffic in 2013 reached 66,431,533, up 15.2 per cent compared to 57,684,550 recorded during 2012
Dubai is expected to accommodate over 15 million tourists by 2015
Dubai alone has more than 70 shopping centre, including the world's largest shopping centre, Dubai Mall
S.W.O.T Analysis- Dubai Tourism
Strengths Perfect Location An array of hotels Shopper’s Paradise Events & Festivals Business Hub Heritage & Museums Nightlife
Threats Other growing locations Recession (Economic
Slowdown) More hotels being built GDP depend on Tourism Pollution Tourism-Drugs & Sex
Weaknesses/Limitations Ineffective promotion High Cost of living Major Tourist from nearby
locations Rely heavily on tourism Very expensive City
Opportunities Attract Medical Tourism Family Tourism Make Dubai Educational
Hub Host the Global events Real Estate
PEST Forces Analysis - Dubai Tourism
• Online State• High
Penetration of Internet
• High Rating
• Young Population
• Arabs want to work in Public sector
• Economic Growth is stable
• Currency is Stable
• Political Stability Very Stable
• International Trade Regularisation Politica
lEconomi
c
Technology
Socio-cultural
Sustainability in Tourism
Immediate Solution
Social media and online promotion Women Empowerment Reduce Turnaround time- ex. Visa application etc. Scholarships for International students Water consumption/conservation Environmentally friendly tourism Public transport initiatives Increase in school & Collage attendance rates Debt Restructuring Host the Indian Premier League (IPL-7)
Short-term Solution
Outsourcing solutions that are cost-effective and efficient
Recruit Specialised Skilled Persons Shift dependency of GDP from Tourism to Property Apartment rentals in tourist area Not to build to many hotels as the occupancy is
going down
Long-term Solutions
Diversification to minimize the risk Attract the Medical Tourism Host the Olympic Games Increased use of environmental best practice
programs and tools Host the global events Attract Family Tourism Educational Hub Tax-Heaven
Recommendations Attract the Medical Tourism Recruit Specialised Skilled Persons Increased use of environmental best practice
programs and tools Women Empowerment Social media and online promotion Water consumption/conservation Not to build to many hotels as the occupancy is
going down Environmentally friendly tourism
Conclusion The state of art shopping malls with retail outlets,
entertainment areas, dining restaurants & café, multiples attract tourists & contribute to the retail sales in the emirates.
Events play major role in enriching the shopping Dubai Strength lies with the stable government Visionary Leadership Dubai faces competition from its neighbors The good promotional campaign will help to
increase tourist inflow into the country in near future
Dubai has got good future in real estate & tourism
India Tourism - Incredible India
India Tourism Vs Dubai Tourism
India Tourism The tourism industry of India is economically
important and grows rapidly 6.29 million foreign tourists arrived in India in
2011 This ranks India as the 38th country in the world
in terms of foreign tourist arrivals India's rich history and its cultural and
geographical diversity make its international tourism appeal large and diverse
It presents heritage and cultural tourism along with medical, business, educational and sports tourism
Recommendations Online Promotion - more than 30 per cent of
the world population is online Festivals like Goa New Year festival etc. will
attract the tourist Attract the Medical Tourism Elect non corrupt government Make India most modern tourist destination Develop good network of Hotels The good promotional campaign will help to
increase tourist inflow into the country in near future
References http://en.wikipedia.org www.dubaitourism.ae www.definitelydubai.com/ en.wikipedia.org/wiki/Tourism_in_Dubai http://en.wikipedia.org/wiki/Tourism_in_India http://www.incredibleindia.org/
Thanks