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The Showrooming ChallengeeCommerce Strategies to lift the top line
About ideaLEVER• 15 years of eCommerce• 18 years of developing websites
Fear is Your EnemyRecent Pew research has found that 46 percent of showrooming shoppers actually ended up making a purchase in-store in 2012
Get on the Bus
The Trend is IrrefutableApparel chains
Online sales 2012-1017
Be Part of the Decision Process• Pre shopping• New tools for
new times• No more Yellow
Pages• SEO popular
brands• Google ads
Mmmmmmobile
A Tale of Two Sites
Mmmmmore Mobile
The Trend is Irrefutable2012-1017mCommerce growth
Mobile optimizedwebsites
Phygital & Omni Channel• Convergence• eTailers getting
physical• Big box – small
box• New Amazon
distribution centres
Phygital InnovationVirtual Stores
Concierge mobile App
Socialize• Create a
persona• Talk about
customers• Video• Coupons &
rewards• URLs &
hashtags
Offer More• Leverage staff• Returns• Follow up
Conclusion• Get on the bus if you’re
not already.• Tackle eCom in stages.• Strategically deploy your
resources.• For a copy of this
presentation or for a free eCom audit of your website contact: [email protected]
