Download - ELEMENTS
![Page 1: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/1.jpg)
ELEMENTSFINAL PRESENTATION
![Page 2: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/2.jpg)
SYNOPSIS
Company profile
Made to measure
About the research Interpretation Analysis Recommendation Conclusion
Online ProcessBenefits
CompetitiveSWOTAnsoff
InvestmentsOperationsBrandingMarketingPromotions
MakingTeamClients
![Page 3: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/3.jpg)
![Page 4: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/4.jpg)
Elements in the making
1. Elements Brand Merchandising (EBM) 2. Elements Design Lab (EDL)3. Made to measure Online
![Page 5: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/5.jpg)
The Management Team
Vicky Jain, Managing Director (Marketing)
Mayur Jain,Managing Director (Operations)
![Page 6: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/6.jpg)
Top Clients - EBM
![Page 7: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/7.jpg)
EBM – Facebook Page
![Page 8: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/8.jpg)
Top Clients - EDL
Cream Stone Jagdamba Scoops IKraft
![Page 9: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/9.jpg)
![Page 10: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/10.jpg)
![Page 11: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/11.jpg)
Online Process
![Page 12: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/12.jpg)
• Quality
• Expertise
• Fitting
• Customization
• Variety
• Doorstep delivery
![Page 13: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/13.jpg)
![Page 14: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/14.jpg)
About the research
Purpose Gather Primary DataObjective Target group and consumer preferenceLimitation Consumers mostly belong to the age 20-25 City HyderabadSample Size 110 consumersTarget Group 20-25, 26-34
![Page 15: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/15.jpg)
Interpretation
![Page 16: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/16.jpg)
Interpretation
![Page 17: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/17.jpg)
Tailorstore (5) Creyate (1) Tailorman (2) 16 Stitches (4) Bombay Shirts Company (4)
Venzenti (4) Black Lapel (4)
Home Page Optimum layout Simple Layout Un-appealing Un-appealing Traditional Layout Classic Layout Elegant LayoutHero Banner Basic Banner Basic Banner Motion Banner Motion Banner Motion Banner Motion Banner Basic BannerFabric Display Mediocre Low Appeal High Appeal Low
AppealHigh Appeal High Appeal High Appeal
Categorization Perfect Color, patter,collection
Limited Impressive Limited Un-appealing Unique and attractive
Product Range Medium Variety (Shirts, trousers, suits & jackets)
Medium Variety(Shirts,suits,Jeans & chinos)
Medium variety (Shirts, suits & Jackets, chinos, trousers)
Low Variety (Only Shirts.)
Low Variety (Only Shirts.)
Low Variety (Suits, Shirts, Pants)
High Variety(Shirts, suits,jacketsAccessories, Jeans & chinos)
Real Time Experience
Zoom in, Zoom out
One page per step
Drop down Unappealing Slow 3D model Look + Fabric
Absence of 3D model
Delivery and Customization Time.
14 Days,25 mins
-------20 mins
14 Days,30 mins
14 Days,12mins
14 days,50 mins
14 days, 15 mins
4-5 weeks,12 mins
Style Guide Unappealing N/A N/A 5 Step guide N/A 3 easy steps Look of the weekHome Visits N/A Available Available Travelling tailor Available in Bombay N/A N/A
Free Shipping Trusted brand for shipping (UPS)
‘Delivery at your door step’ promise
Transparent policies Policies are not elaborate
‘Emergency delivery’ option
No info available. 4 weeks guaranteed delivery
Blogs ‘The Wardrobe Challenge’
Interesting articles Inactive since 2013 N/A Frequently updated with achievements.
N/A The Compass
Visibility on Social Media/press
Moderately Active Very active on social media only
Rarely Active Very active on social media only
Highly active Very active on social media only
#SuitCity Gallery
How it Works (Tutorial)
Simple and easy depiction
‘The Creyate Concept’ Video
Unappealing The perfect Interactive video
Interactive video but a little too flashy.
3 step explanation ‘Quick email responses
![Page 18: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/18.jpg)
Interpretation
![Page 19: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/19.jpg)
SWOT Analysis for Elements
Strength
• Distribution channels
• Experienced tailors
• Availability of resources.
• Brand building
Weakness
• Repeat purchases
• Self-measurements
• Low Price range
• Privacy concerns
Opportunity• Easy navigation
and the ease to edit the shopping cart
• Tier two cities• Hard-to-get
sizes• Adaption of
competitors• Home visits and
garment pickups
Threat
• Huge customer base
• Unreliable shopping online
• Late entrant• The perfect fit
challenge• Low time
duration
![Page 20: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/20.jpg)
Ansoff Model for Elements
DiversificationMarketDevelopment
Product Developmen
t
MarketPenetration
1. More purchase from and usage from existing customers 2. Gain customers from competitors3. Convert non-users into users
1. Product modification via new features
2. Different quality levels3. New Product
1. Joint ventures2. Mergers
3. Acquisition/takeovers
1. New market segment2. New distribution channel3. New geographical areas
![Page 21: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/21.jpg)
Recommendations
Investment• State of the art
Tech.• Skilled Tailors• Acquire Vitruvien• Merge with 16
Stitches• Outsourcing
Operations• E-Wallets• PayPal• Encryprion• Production Costs• Customization• Web Layout• Quality Control
Branding
• Awareness Program
• Brand Image as leader
• Loyalty Program
• Purpose• Consistency• Emotion
Marketing
• Relationship • Repeat
Purchase• Email • Social • Event• Viral
Promotions
• Billboard• Free Brochure• Bundle Pricing• Seasonal• Home Visits• Garment Pickups
![Page 22: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/22.jpg)
Promotional StrategiesBILLBOARD ADVERTISING
![Page 23: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/23.jpg)
![Page 24: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/24.jpg)
Tri-Fold BrochuresFor Net-Worth Clients
![Page 25: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/25.jpg)
![Page 26: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/26.jpg)
![Page 27: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/27.jpg)
Bundled PromotionsThe Complete Package
![Page 28: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/28.jpg)
JACKET + SHIRT + TROUSERS + TIE
= 18,113 16,999 ONLY
Solid Blue Tie
₹2,574
![Page 29: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/29.jpg)
CONCLUSION
![Page 30: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/30.jpg)
CLIENT PROJECTS
![Page 31: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/31.jpg)
Chai Paani
![Page 32: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/32.jpg)
WOMEN’s DAY wishes by Elements
![Page 33: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/33.jpg)
![Page 34: ELEMENTS](https://reader036.vdocument.in/reader036/viewer/2022070600/58ec895d1a28abee028b45f9/html5/thumbnails/34.jpg)
THANK YOU