ELEMENTSFINAL PRESENTATION

SYNOPSIS

Company profile

Made to measure

About the research Interpretation Analysis Recommendation Conclusion

Online ProcessBenefits

CompetitiveSWOTAnsoff

InvestmentsOperationsBrandingMarketingPromotions

MakingTeamClients

Elements in the making

1. Elements Brand Merchandising (EBM) 2. Elements Design Lab (EDL)3. Made to measure Online

The Management Team

Vicky Jain, Managing Director (Marketing)

Mayur Jain,Managing Director (Operations)

Top Clients - EBM

EBM – Facebook Page

Top Clients - EDL

Cream Stone Jagdamba Scoops IKraft

Online Process

• Quality

• Expertise

• Fitting

• Customization

• Variety

• Doorstep delivery

About the research

Purpose Gather Primary DataObjective Target group and consumer preferenceLimitation Consumers mostly belong to the age 20-25 City HyderabadSample Size 110 consumersTarget Group 20-25, 26-34

Interpretation

Interpretation

  Tailorstore (5) Creyate (1) Tailorman (2) 16 Stitches (4) Bombay Shirts Company (4)

Venzenti (4) Black Lapel (4)

Home Page Optimum layout Simple Layout Un-appealing Un-appealing Traditional Layout Classic Layout Elegant LayoutHero Banner Basic Banner Basic Banner Motion Banner Motion Banner Motion Banner Motion Banner Basic BannerFabric Display Mediocre Low Appeal High Appeal Low

AppealHigh Appeal High Appeal High Appeal

Categorization Perfect Color, patter,collection

Limited Impressive Limited Un-appealing Unique and attractive

Product Range Medium Variety (Shirts, trousers, suits & jackets)

Medium Variety(Shirts,suits,Jeans & chinos)

Medium variety (Shirts, suits & Jackets, chinos, trousers)

Low Variety (Only Shirts.)

Low Variety (Only Shirts.)

Low Variety (Suits, Shirts, Pants)

High Variety(Shirts, suits,jacketsAccessories, Jeans & chinos)

Real Time Experience

Zoom in, Zoom out

One page per step

Drop down Unappealing Slow 3D model Look + Fabric 

Absence of 3D model

Delivery and Customization Time.

14 Days,25 mins

-------20 mins

14 Days,30 mins

14 Days,12mins

14 days,50 mins

14 days, 15 mins

4-5 weeks,12 mins

Style Guide Unappealing N/A N/A 5 Step guide N/A 3 easy steps Look of the weekHome Visits N/A Available Available Travelling tailor Available in Bombay N/A N/A

Free Shipping Trusted brand for shipping (UPS)

‘Delivery at your door step’ promise

Transparent policies Policies are not elaborate

‘Emergency delivery’ option

No info available. 4 weeks guaranteed delivery

Blogs ‘The Wardrobe Challenge’

Interesting articles Inactive since 2013 N/A Frequently updated with achievements.

N/A The Compass

Visibility on Social Media/press

Moderately Active Very active on social media only

Rarely Active Very active on social media only

Highly active Very active on social media only

#SuitCity Gallery

How it Works (Tutorial)

Simple and easy depiction

‘The Creyate Concept’ Video

Unappealing The perfect Interactive video

Interactive video but a little too flashy.

3 step explanation ‘Quick email responses

Interpretation

SWOT Analysis for Elements

Strength

• Distribution channels

• Experienced tailors

• Availability of resources.

• Brand building

Weakness

• Repeat purchases

• Self-measurements

• Low Price range

• Privacy concerns

Opportunity• Easy navigation

and the ease to edit the shopping cart

• Tier two cities• Hard-to-get

sizes• Adaption of

competitors• Home visits and

garment pickups

Threat

• Huge customer base

• Unreliable shopping online

• Late entrant• The perfect fit

challenge• Low time

duration

Ansoff Model for Elements

DiversificationMarketDevelopment

Product Developmen

t

MarketPenetration

1. More purchase from and usage from existing customers 2. Gain customers from competitors3. Convert non-users into users

1. Product modification via new features

2. Different quality levels3. New Product

1. Joint ventures2. Mergers

3. Acquisition/takeovers

1. New market segment2. New distribution channel3. New geographical areas

Recommendations

Investment• State of the art

Tech.• Skilled Tailors• Acquire Vitruvien• Merge with 16

Stitches• Outsourcing

Operations• E-Wallets• PayPal• Encryprion• Production Costs• Customization• Web Layout• Quality Control

Branding

• Awareness Program

• Brand Image as leader

• Loyalty Program

• Purpose• Consistency• Emotion

Marketing

• Relationship • Repeat

Purchase• Email • Social • Event• Viral

Promotions

• Billboard• Free Brochure• Bundle Pricing• Seasonal• Home Visits• Garment Pickups

Promotional StrategiesBILLBOARD ADVERTISING

Tri-Fold BrochuresFor Net-Worth Clients

Bundled PromotionsThe Complete Package

JACKET + SHIRT + TROUSERS + TIE

= 18,113 16,999 ONLY

Solid Blue Tie

₹2,574

CONCLUSION

CLIENT PROJECTS

Chai Paani

WOMEN’s DAY wishes by Elements

THANK YOU