Get Started With Mobile Now
@quintonwall
@sginevanFriday, April 18, 14
Enterprise Mobile Apps Are Here52%
None 1-10 Apps 11-19 Apps 20-49 Apps 50+ Apps Don’t Know
22%23%
48%
12%11%
7%4%
6% 4% 5%6%
Current Apps New Apps During Next 12 Months
Source: “2013 North American Mobile Enterprise Applications”, Forrester Research
4:1By 2015, mobile app
dev projects will outnumber PC projects
by 4:1 (Gartner Predicts 2012)
Friday, April 18, 14
Half of Organizations Don’t Know Where to Start
50%of organizations don’t know where to start
with mobile
Do you have a mobile strategy?
NO 45%Our mobile strategy is
not aligned with IT
36%Our mobile strategy is
not aligned with business
And, when they do, IT & Business are not aligned
YES
Source: “The Changing Mobile Landscape in Financial Services” by Ponemon Institute, March 2014
Friday, April 18, 14
Enterprise Mobile Hierarchy of Needs
existing apps, in-house skills, micro-moment apps, app dev strategy (html, hybrid, web)
BYOD (user choice), email & corp network access, remote wipe
App Identity, Employee onboarding/offboarding, distribution
Sandboxing, Data at rest & in motion strategy (on device, off device, data retention)
API access, identity, SDKs, actions, roles & pro!les
Business transformation, new user & business experiences
Device Security
Governance & Operational Management
Data Security
Mobilize Data
Mobilize Apps
Customer Experiences
Friday, April 18, 14
Device Security
Governance & Operational Management
Data Security
Mobilize Data
Mobilize Apps
Customer Experiences
Align IT & Business via Enterprise Mobile Methodology
Mobile Enablement
Enterprise User Experience
Re-imagine for Mobile
Find the Right Problem
App
IT
Business
Friday, April 18, 14
How Do I Get Started?
Friday, April 18, 14
Mobile Enablement
Enterprise User Experience
Re-imagine for Mobile
Find the Right Problem
Friday, April 18, 14
By 2017, 50% of Employers Will Require BYOD
Source: “Bring Your Own Device: The Facts and the Future” report, Gartner
Prepare Build Roll-out Sustain
- Assess Risk Tolerance - De!ne Goals - Survey Users- Assess Capabilities
- Address Gaps - De!ne Policies - De!ne Process- Upgrade Infrastructure
- Communicate - Train - Enable Self-service
- Measure Results - Add Device/OS/Apps - Adjust Policies/Process- Communicate
Friday, April 18, 14
BYOD Does Not Mean “IT rolls over”
Defensive AggressiveReluctant Opportunistic
Risk Tolerance Level and Impact on BYOD Program
Less Device Choice
More Restrictive Policies
Email / Calendar Only
Full Help Desk Support
More Device Choice
More Open Policies
Consumer / Corporate Apps
User Self-Help
Friday, April 18, 14
Create A Plan For App Governance
Resources Standards Governance
Clearly de!ne roles & responsibilities
Establish reusable contracts & agreements
Manage costs & funding
De!ne reusable dev frameworks / guidelines
Build “long term” plan (multi-OS)
De!ne scalable app distribution process
Establish user feedback loop
Create templates, tools & styleguides
De!ne internal & external collaboration
Friday, April 18, 14
You have to start with the customer experience and work backwards to the technology
And Focus On The Customer Experience
“ “-Steve Jobs
Friday, April 18, 14
Mobile Enablement
Enterprise User Experience
Re-imagine for Mobile
Find the Right Problem
Friday, April 18, 14
Find the Right Problem Problem
should be immediately solvable.
doesn’t require consensus from half the company (but does impact the majority of the company)
What is a problem that I hear every day?
Friday, April 18, 14
10m
Identify a problem to solve
Friday, April 18, 14
Mobile Enablement
Enterprise User Experience
Re-imagine for Mobile
Find the Right Problem
Friday, April 18, 14
Enterprise Mobile Swimlanes
Identify the MVP
Re-imagine for mobile
Capture future opportunities
Friday, April 18, 14
Identify the Minimal Viable Product (MVP)
Sketch out your ideal solution using simple screen mock-ups or process "ows
Eliminate ruthlessly and focus on the just want you need to solve the problem identi!ed.
Be speci!c. Identify users, data required etc
Friday, April 18, 14
Re-imagine For Mobile
How can I use mobile to improve Enterprise UX?What new opportunities does this open up?
How can I solve it in a mobile !rst way?
Friday, April 18, 14
Capture Future Opportunities
These opportunities may become the next MVP
Write them in the future opportunities column and revisit them regularly.
Re-imagined process will open new ideas & opportunities
Friday, April 18, 14
30m
Complete Enterprise Mobile Swimlanes
Friday, April 18, 14
Mobile Enablement
Enterprise User Experience
Re-imagine for Mobile
Find the Right Problem
Friday, April 18, 14
The Importance of Enterprise UX
Consumer Mobile Apps
Typically short duration, 1-2 collaborators, & start & end on mobile
-Check in-Instant Message
-Share photos
Typically part of a bigger business process with many collaborators who use different systems
-Book a cab
Back-office PartnersCustom Apps
Enterprise Mobile Apps
-Photo of receipt
-Finance reviews expense report
-Submit expenses
Friday, April 18, 14
Layer of Integration
Layer of Cloud Innovation
Layer of Cloud Apps
Other CloudsBack-office PartnersCustom Apps
web hybrid native things
API-first Custom Apps
Marketplaces Desktop Web
New mobile-firstMobilize existing
Salesforce1 App
Cloud Social Mobile Connected
Layer of Connected Customers
Bring Your Existing Investments To The Future, Now!
Friday, April 18, 14
Enterprise App Design Patterns
Enhance productivity via actions
App Home should be “At a glance”
Avoid navigation more than 2 layers deep
Friday, April 18, 14
30m
Design your mobile app
Friday, April 18, 14
Friday, April 18, 14