CREATIVITY VS. DISCIPLINE IN SOCIAL ADVERTISING

SXSW 2012

#sxEpicBattle

#sxEpicBattle

SJStory Labs

@sf_sj

John140 Proof

@jm3

JasonMekanism

@jason_harris

KristinBarbarian Group

@kmaverick

Your friendly combatants

[epic win] [epic fail]

Mekanism

[epic win] [epic fail]

CHEVY

140 Proof

[epic win] [epic fail]

The Barbarian Group

#sxEpicBattle

Boring still works.

Invite analytics to the brainstorm.

No matter the end game, start with creativity.

Creative, brief. (124 characters left)

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