Download - Evaluation Question 2
Main Task and Ancillary Texts
Main Product
Advert
Website
The main feature of all three texts
Acts as a “representation” of the real singer
Makes the audience feel sorry for him
Adds mystery
The main product is backed up the advert
The advert uses a clip from the music video, even though it has been edited, it contains a strong link between both texts
Reflecting the song title again
The idea of being upside down or mixed up
Main Product
The advert is linked to the website
The web address is featured at the bottom
The same image is used
The website is has strong links with both texts, it uses the image from the advert and also clips from the main video.
The website is a way for the audience to connect with the real singer. His identity is unknown but his brand is identifiable.
The colour scheme is very similar amongst the three products
This creates a house style
These are the main house style colours:
The colours are continuous throughout all products
The colours add a dark, mysterious theme to the products
They connect the productstogether
Having a house style is a conventional way to promote
a music video
Why?
The link for the website appears right at the beginning of the music video
This immediately links the music video with the website
The audience knows where to go to find out more information about the music video and its background
Industry information is shown both on the advert and the
website
Domino Records was chosen to represent my artist:
- Independent label- Based in the UK- Known for releasing unknown and unusual styles- Supports home grown artists- Lack of mainstream industry methods
are known for:
The typography is very similar throughout the three promotional pieces
The use of different lettering styles and lettering sizes is frequent right through the tasks
Different lettering styles and different size fonts used
Same technique used Reflects the child
aspect of the music video
Another example of the idea of being “upside down” or
“mixed up”
The use of significantly identifiable objects
Enforces brand identity
Can be used in promotional outlets
For Example: