evaluation question 2

19
Main Task and Ancillary Texts

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Neil Kumar Media A2

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Page 1: Evaluation Question 2

Main Task and Ancillary Texts

Page 2: Evaluation Question 2

Main Product

Page 3: Evaluation Question 2

Advert

Page 4: Evaluation Question 2

Website

Page 5: Evaluation Question 2

The main feature of all three texts

Acts as a “representation” of the real singer

Makes the audience feel sorry for him

Adds mystery

Page 6: Evaluation Question 2

The main product is backed up the advert

The advert uses a clip from the music video, even though it has been edited, it contains a strong link between both texts

Page 7: Evaluation Question 2

Reflecting the song title again

The idea of being upside down or mixed up

Main Product

Page 8: Evaluation Question 2

The advert is linked to the website

The web address is featured at the bottom

The same image is used

Page 9: Evaluation Question 2
Page 10: Evaluation Question 2

The website is has strong links with both texts, it uses the image from the advert and also clips from the main video.

The website is a way for the audience to connect with the real singer. His identity is unknown but his brand is identifiable.

Page 11: Evaluation Question 2

The colour scheme is very similar amongst the three products

This creates a house style

These are the main house style colours:

The colours are continuous throughout all products

Page 12: Evaluation Question 2

The colours add a dark, mysterious theme to the products

They connect the productstogether

Having a house style is a conventional way to promote

a music video

Why?

Page 13: Evaluation Question 2

The link for the website appears right at the beginning of the music video

This immediately links the music video with the website

The audience knows where to go to find out more information about the music video and its background

Page 14: Evaluation Question 2

Industry information is shown both on the advert and the

website

Page 15: Evaluation Question 2

Domino Records was chosen to represent my artist:

- Independent label- Based in the UK- Known for releasing unknown and unusual styles- Supports home grown artists- Lack of mainstream industry methods

Page 16: Evaluation Question 2

are known for:

Page 17: Evaluation Question 2

The typography is very similar throughout the three promotional pieces

The use of different lettering styles and lettering sizes is frequent right through the tasks

Page 18: Evaluation Question 2

Different lettering styles and different size fonts used

Same technique used Reflects the child

aspect of the music video

Another example of the idea of being “upside down” or

“mixed up”

Page 19: Evaluation Question 2

The use of significantly identifiable objects

Enforces brand identity

Can be used in promotional outlets

For Example: