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Page 1: Film Audience Consumption

AUDIENCES

STARTER

To identify trends and patterns of behaviour amongst UK film audiences and analyse the role of audiences.

What do the terms:• audience• institutions• distribution…mean when applied to the film industry?

What do we mean by media consumption?

The technologies that have been introduced in recent years at the level of exchange.

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Cinema audiences

• Look at the information on UK audiences on this website:

http://www.cinemauk.org.uk/facts-and-figures/uk-cinema-audience-analysis/

• What does it tell you about cinema audiences?

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Cinemas and audiences

• Look back over your cinema research which you conducted as part of your summer holiday assignment:

1. What conclusions can you draw about how cinemas attract audiences?

2. What do you think influences a cinema to buy the rights for particular films?

3. What do you think is meant by active audience participation in the film industry?

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Speaking as an audience

FILM EXCHANGE POINT % FILMS VIEWED IN THIS FORMAT

CINEMA

DVD / BLU RAY

FREEVIEW TV

SUBSCRIPTION SERVICE

ONLINE STREAMING

ILLEGAL DOWNLOAD

LEGAL DOWNLOAD

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Audience behaviour

What do the figures show?

How are your results typical for your demographic?

Can you identify any trends or patterns from the results?

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How have audiences changed?

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The future of cinema?

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Changes in film audiences

http://www.empireonline.com/features/futureoffilm/

• Browse this article and find 3 key changes which will dramatically affect the audience’s experience of film.

• Write an essay for homework which summarises these changes and how they will affect film audiences.

• What are the implications of these changes on the institutions and how will they cope with them?


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