AUDIENCES

STARTER

To identify trends and patterns of behaviour amongst UK film audiences and analyse the role of audiences.

What do the terms:• audience• institutions• distribution…mean when applied to the film industry?

What do we mean by media consumption?

The technologies that have been introduced in recent years at the level of exchange.

Cinema audiences

• Look at the information on UK audiences on this website:

http://www.cinemauk.org.uk/facts-and-figures/uk-cinema-audience-analysis/

• What does it tell you about cinema audiences?

Cinemas and audiences

• Look back over your cinema research which you conducted as part of your summer holiday assignment:

1. What conclusions can you draw about how cinemas attract audiences?

2. What do you think influences a cinema to buy the rights for particular films?

3. What do you think is meant by active audience participation in the film industry?

Speaking as an audience

FILM EXCHANGE POINT % FILMS VIEWED IN THIS FORMAT

CINEMA

DVD / BLU RAY

FREEVIEW TV

SUBSCRIPTION SERVICE

ONLINE STREAMING

ILLEGAL DOWNLOAD

LEGAL DOWNLOAD

Audience behaviour

What do the figures show?

How are your results typical for your demographic?

Can you identify any trends or patterns from the results?

How have audiences changed?

The future of cinema?

Changes in film audiences

http://www.empireonline.com/features/futureoffilm/

• Browse this article and find 3 key changes which will dramatically affect the audience’s experience of film.

• Write an essay for homework which summarises these changes and how they will affect film audiences.

• What are the implications of these changes on the institutions and how will they cope with them?