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From giants like Shopify to seed-stage startups, these 8companies are getting a massive boost as shops andrestaurants embrace curbside pickupShannen Balogh May 15, 2020, 8:30 AM
Consumers prefer the safety of shopping online and picking up curbside. Associated Press
Large retailers like Target and Walmart have been experimenting
with buy online, pick up in-store (BOPIS) options for their shoppers
for a while. And slowly, it's been catching on.
But the coronavirus pandemic has accelerated this trend, as
merchants look for ways to keep selling all the while addressing
shoppers' safety concerns.
As businesses reopen and shelter-in-place orders lift, many
consumers will still be hesitant to return to crowded malls and
streets. So being able to oHer contactless curbside pick up is key for
merchants looking to appeal to both convenience and safety
concerns.
But for smaller businesses, ironing out the tech and infrastructure
required to connect their online and in-store sales can be a big lift.
Companies like Shopify and Toast have been rolling out new
products to help their customers get up and running with BOPIS.
And startups, too, are oHering click and collect tech, often powered
by location-data that notiKes merchants when customers arrive to
pick up.
Investors and industry experts alike are expecting these commerce-
enabling players to come out of the coronavirus pandemic strong.
Shopify, for one, has been rolling out a slew of new products — like a
consumer shopping app and a new merchant sales platform — and
its stock is up over 50% since mid-April. And Toast, restaurant-
focused payments and point-of-sale startup, just raised $250 million
at a $2.7 billion valuation at the end of March.
"Post-Covid, I believe companies that have reinvented the cash
register will be in a strong position to succeed as well, such as
Square and Toast," Anish Acharya, general partner at Andreessen
Horowitz, told Business Insider in April.
Max Levchin, CEO of AYrm and a PayPal co-founder, echoed the
point in an April interview with Business Insider, saying that the
biggest diHerentiators among commerce-enabling players will be
the ability to oHer API-driven (meaning plug-and-play) tech to get
small businesses up and running in a new retail environment.
Here are eight tech companies, from well-established payments
players to new startups, that are helping merchants pivot to a new
normal where consumers want to buy online and pick up in-store.
BlueDot
BlueDot is a location data and payments startup that merchants can
use to optimize the buy online, pick up in-store experience for
customers. BlueDot's platform can send automated notiKcations to
let merchants know when customers are arriving, and keep the
customers in the loop with pick up times and any potential delays.
The San Francisco-based startup was founded in 2013, and has
raised over $14 million to date from investors including Mighty
Capital and several angel investors.
Glympse
Glympse is a location-sharing data startup that oHers several
products, including a buy online, pick up in-store platform for
grocery stores, restaurants, and retailers. It has a consumer-facing
app where users can share their location data with friends, or use it
to let merchants know they're on their way to pick up things like
groceries.
It's location data can help merchants manage orders and make sure
that they're ready when customers arrive for pick up.
Glympse's platform is used by merchants including grocery store
chain Albertson's, Crate & Barrel, and Papa John's. Founded in
2008, the Seattle-based startup has raised over $40 million to date
from investors including Ignition Partners, Menlo Ventures, and
Verizon Ventures.
Radius Networks
Radius Networks is a Washington DC-based startup that provides
merchants with real-time location data for pick up orders. It works
with merchants like KFC, Panera Bread, and Walmart. When a
customer orders online, Radius' merchants can track their
customers en-route to prep the order on time and ensure minimal
wait times.
Founded in 2011, the startup has raised $25.4 million to date from
investors including Contour Venture Partners and Core Capital
Partners.
Rakuten Ready
In 2018, Tokyo-based Rakuten (Japan's answer to Amazon) acquired
a Silicon Valley mobile ordering and pickup startup called Curbside.
Rebranded as Rakuten Ready, it provides online order management
and curbside pickup tech to merchants like CVS Pharmacy,
Nordstrom, and Walgreens.
In April, Rakuten Ready rolled out Rakuten Takeout, a free platform
for restaurants to support take out options amid coronavirus
shutdowns. Rakuten Takeout is currently only available to
restaurants in San Mateo, California, a city south of San Francisco.
Shopify
Earlier this month, e-commerce giant Shopify launched a new
version of its point-of-sale platform that now features new ways for
merchants to link online and in-store sales. OHering curbside pick
up for online orders is one key way that Shopify's merchants can
continue to grow sales despite not being able to open their stores.
Shopify is known for powering brands like Allbirds, Bombas, and
Rebecca MinkoH. And while many brick-and-mortar retailers are
currently moving online, Shopify's head of retail told Business
Insider that the new PoS is catered toward merchants that started
online and have since opened storefronts, like Everlane and Warby
Parker.
Shopify was founded in 2004, and went public in 2015.
Square
Square, the point-of-sale giant known for powering coHee shops and
small retailers, also oHers its merchants the ability to set up delivery
and curbside pickup for online ordering. Square oHers both an e-
commerce sales platform and in-store points of sale, so merchants
can link their physical and digital footprints.
Founded in 2009 by Twitter founder Jack Dorsey, Square went
public in 2015.
SwipeBy
SwipeBy is a curbside pickup startup for restaurants and small
businesses. It has an app that consumers can use to order from
participating merchants, which oHers both in-store and curbside
options for pick up.
SwipeBy also uses location data to automatically notify merchants
when customers have arrived to pick up their orders. Headquartered
in North Carolina and founded in 2017, it's raised over $250,000 to
date in seed funding, and it's customers include restaurant chains
like Golden Corral.
Toast
Restaurant-faced point-of-sale and payments startup Toast has been
rolling out several features to help its merchants adapt to new ways
consumers want to order. It's rolled out gift cards to help with short-
term cash how, delivery infrastructure tech, and a new platform
called Toast Now that enables restaurants to set up online ordering
systems that include curbside pickup.
Toast, which was founded in 2011, has raised over $900 million to
date from investors including TCV, and Tiger Global Management.
At the end of March, as restaurants closed and shelter-in-place
orders set in, Toast raised $250 million at a $2.7 billion valuation.
However, the company did cut 50% of staH in early April as the
pandemic hit the restaurant industry hard.
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SEE ALSO: The way we shop and pay is transforming — here'sa look at the hottest trends and biggest players »
SEE ALSO: E-commerce giant Shopify just launched a way forretailers to transform stores into fulKllment centers by quicklyadding curbside pickups »
SEE ALSO: Retail will need to be reinvented after thepandemic. PayPal cofounder Max Levchin lays out the futureof brick-and-mortar, and the 'software Kght' that will go onbehind the scenes »
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More: BI Prime Payments Retail Fintech
Before the coronavirus pandemic, large retailers like Target andWalmart were experimenting with buy online, pick up in-store.
As shelter-in-place orders lift, consumers will want to shop, butlikely won't rush back into crowded malls and streets.
Smaller retailers are now looking for ways to oDer shoppers theability to shop online and pick up in-store or curbside, meetingtheir expectations for both convenience and safety.
But linking online and in-store sales is a big lift, especially forsmall businesses.
Here are 8 tech companies, from e-commerce giants like Shopifyto seed-stage startups, that oDer merchants the tech they needto provide online ordering and curbside pickup.
Click here for more BI Prime stories.
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