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LinkedIn Sales Navigator Overview
Kathryn DobkinProduct Consultant, LinkedIn Sales Solutions
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Type questions into the Q&A panel
Housekeeping
Download Resources from Library
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Getting started with Sales Navigator
Buying Landscape Today
LinkedIn for Sales Success
Sales Navigator:Focused, Informed, Trusted
Q&A
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The buyer’s process has changed
7 75of B2B buyers use social networks to research products
% 90of decision-makers say they never respond to cold outreach
%key influencers in B2B buying decisions
Increasingly complex Increasingly social Increasingly cautious
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How are your account teams adapting to this new normal?
Looking for one all-powerful
decision maker?
Relying on the buyer to inform you on
key updates?
Cold-calling prospects like they’re just a name
in a database?
Are you still:
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Focus on the right people
and companies
Stay informed on key updates at
your target accounts
Build trust with your prospects and customers
Welcome to the New World of Business Development
You need to:
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LinkedIn has a wealth of information on the target people and companies with whom you want to build relationships
400M+Members worldwide
7M+Global companies
159M Monthly unique visitors
2B+Updates per Week
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Today: your personal
network
All that LinkedIn has to offer
YOU
Just what you need for sales
To tap into the power of LinkedIn for sales, you need to expand your access and tailor your experience
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Sales Navigator makes it simple to establish and grow relationships with your targets
Relevant news
LinkedIn’s network data
Your accounts,leads & preferences
Sales Navigator
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Focus on the right targets and client accounts
• Lead Builder
• Lead Recommendations
• Saved Leads
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Focus on the right targets and client accounts
Renewable AND energy Arizona Finance
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Focus on the right targets and client accounts
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Focus on the right targets and client accounts
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Focus on the right targets and client accounts
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Stay informed on key updates at your target accounts
• Sales Updates
• TeamLink
• Introductions
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Stay informed on key updates at your target accounts
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Stay informed on key updates at your target accounts
Desktop Email
Mobile
CRM
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Stay informed on key updates at your target accounts
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Build trust with your target prospects and clients
• Introductions
• InMail with Profile Insights
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Build trust with your target prospects and clients
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Build trust with your target prospects and clients
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Our sales reps rave about how their prospects actually
respond to them on LinkedIn, where an email would likely be ignored.
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Social Media Marketing Manager, XO Communications
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Focus on the right people
and companies
Stay informed on key updates at
your target accounts
Build trust with your prospects and customers
Find the right people quickly and easily
Receive recommendations on leads to contact
Access more people at your accounts
Stay up-to-date on the people you’re interested in
Be informed of what’s happening at your accounts
Research prospects wherever you work
Engage with prospects and customers through
your company
Build your professional reputation
Reach prospects outside of your network
Sales Navigator is your partner throughout every stage of relationship development
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