Download - Google Search Engine Algorithm Updates
Google Major Update
2013-14
2013-14 Changes
From last 2 year changes in search algorithm are not minor, Google Panda and Google Penguin changes affects SERP results.
Internet Marketer must know the dates and effect of changes.
Page Layout
• Page layout algorithm change is the new change by Google.
• It’s also called “top heavy page update”.
• This was a 3rd update of this series, First such change was in Jan2012
• This penalizes sites which have too many ads
Page Layout – 6 Feb 2014
Authorship Shake-up — December 19, 2013
Authorship Shake-up — December 19, 2013
• Disappeared roughly 15% of queries over a period of about a month.
• Authorship is now a hot topic in Industry.
• Total number of clicks increased by 150% chances..
Penguin 2.1
Penguin 2.1 — October 4, 2013
Penguin 2.1 — October 4, 2013
After 4 and half month gap, another Penguin update launched on web. Its a part of data update. Not a major changes.
It affected 0.3% of queries.
Hummingbird
Hummingbird — August 20, 2013
Hummingbird — August 20, 2013
Hummingbird was compared to Caffeine.
It seems a core algorithm update.
Hummingbird gives Google a better understanding of query meaning
Original and engaging content is still king.
It is celebrate its 15th birthday.
Panda Recovery
Panda Recovery — July 18, 2013
Panda Recovery — July 18, 2013
Google confirm a panda update.
It is based on some previous panda penalties.
It was a 2nd chance to remove unnatural links,
"Payday Loan”
"Payday Loan" Update — June 11, 2013
"Payday Loan" Update — June 11, 2013
It was an update on niche topics.
Reduced Sammy results.
Payday targeted loans & porn sites.
Penguin 2.0
Penguin 2.0 — May 22, 2013
Penguin 2.0 — May 22, 2013
This was more precisely targeted to the page level.
This update decreased SERP rankings of those websites that didn’t follow google webmaster guidelines.
Panda
Panda — January 22, 2013
Panda — January 22, 2013
Google announced changes officially first time.
1.2% SERP queries affected.
It was targeted to effect low-quality content websites.
This change was good for original content.
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