Download - GTCC– LinkedIn Best Practices
ABC’s & 123’s
SOCIAL MEDIA & YOUR PROFESSIONAL BRAND
GTCC Presentation 2/15/12 – LinkedIn Best Practices Slides
135+ Million Members
in 200+ Countries
A NEW MEMBER JOINS LINKEDIN EVERY SECOND.
Over 2 MILLION COMPANY PROFILES ON LINKEDIN.
Social Networking
Site for Business
Professionals.
#1
Higher Quality of Membership and Interaction than any other Social Network.
=
1. Complete Your Personal Profile 2. Grow Your Personal Network
First3. Join Industry/Professional
Groups 4. ASK and ANSWER QUESTIONS5. Seek Introductions6. Gather Recommendations
Top Priorities
LinkedIn Answers
LinkedIn Answers
I posted the following question on LinkedIn:
What is your ONE word (of wisdom, counsel, encouragement) to those who find themselves in career transition?
69+ Responses Later …
“People buy from, do business with, HIRE
People they …”
Liketrust
have a connection/bond with
Keep in mind the following when making your first impression on
LinkedIn …
Keep your sleeves on … No full body shots … Show your entire face …
No Avatars
No Sunglasses
Always Smile!
Please NO
I help X do Y so that Z.
I help X do Y so that Z.
I help individuals and small businesses to connect with others through digital media so that they can find their passion, grow
their business and reach their goals.
I help X do Y so that Z.
I help X do Y so that Z.
HOW DOES
WORK
– 1st Degree – personal, immediate network.
– 2nd Degree – connected to at least one member of your 1st degree to introduce you.
– 3rd Degree – connected to at least one member of your 2nd degree connection.
1. Professional Profile Photo2. Profile Summary with Specialties3. Obtain at least 3 Recommendations4. Education History 5. Current Employment Position 6. 2 Past Employment Positions
100% Profile
Today’s Roadmap
Introduction Mile #1 Relationships will ALWAYS matter most Mile #2 Google Rules Mile #3 Social Media Platform Overview Mile #4 LinkedIn Overview (Why, What, & How)
Mile #5 LinkedIn Personal Profile Wrap Up
Who are YOU?
Building YOUR LinkedIn Network• Upload Contacts from your email program
• Connect with classmates, instructors
• Join Industry, Regional and Local Groups.
• Participate in LinkedIn Answers.
LinkedIn Labs
www.slideshare.net/mitchmiles
Howard SchultzStarbucks Founder and Chairman
JUST JUMP IN
Remember: Relationships Matter Social Media is only one mile in your professional brand marathon.
For Additional Social Media Coaching, please visit Mitch Miles and the
26.2 Group at the following
mitchmiles - Twitterwww.gothe262.com - Web
LinkedIn.com/in/mitchmiles - [email protected] - Web
Thank You!