linkedin: hints, tips and best practices

LINKEDINHINTS, TIPS AND BEST PRACTICES

How to build a better network and presence

May 2014

April 10, 2023 LinkedIn: Hints, Tips & Best Practices 2

Optimize your Profile and Presence

With so many professionals on LinkedIn, you don’t want to miss

an opportunity to stand apart and leave a favorable impression.

Whether you’re new to LinkedIn or a seasoned pro, these tips will

help optimize your profile and presence.


1. Go to your Profile and select ‘Edit Profile’

2. Below your profile photo is your current profile

URL. Select ‘Edit’

3. Select ‘Customize your public profile URL’,

found on the right-hand side under Your public

profile URL

4. Type your new custom URL in the text box

5. Click ‘Set Custom URL’

Grab Your Personalized URL



2. Below your number of connections, select ‘Edit

Contact Info’

3. Select the pencil icon next to ‘Websites’

4. On the drop-down, select ‘Other’. This allows

you to include a description of the URL, rather

than the standard ‘Company Website’ or ‘Blog’

Make Your Links Stand Out



2. The following sections can be enhanced with

multimedia: Summary, Experience and Education

3. Various types of multimedia can be added, such as

links, presentations, documents, videos, images and

audio

4. To get started, simply select ‘Add a Link’ or ‘Upload a

File’

5. All titles and descriptions can be edited or updated.

Links will automatically pull-in images, but alternative

images can be uploaded manually

Create a Multimedia Profile: Don’t Just Say It, Display It!


Incorporating keywords into select areas of your

profile will make it easier for prospects to find you.

Consider incorporating them into:

1. Current and Past Experiences

2. Headline

3. Summary

4. Interests

5. Skills

6. Contact Info Links

Enhance Your Visibility By Including Keywords



2. Hover your cursor over the double-sided arrows

found in each section

3. Click and drag to rearrange the order in which the

sections are displayed

4. Additional sections can be added, such as ‘Projects’,

‘Languages’, ‘Publications’, ‘Organizations’, ‘Honors

& Awards’, ‘Test Scores’, ‘Courses’, ‘Patents’,

‘Certifications’ and ‘Volunteering & Causes’

Stand Out by Reordering Your Profile


1. Visit ‘resume.linkedinlabs.com/’

2. Sign in with your LinkedIn credentials

3. Select ‘New Resume’

4. Begin editing your resume

Easily Turn Your Profile Into a Resume


Better Network and Prospect

Success on LinkedIn is dependent on your network. Quality

connections breed quality relationships, which in turn creates

tremendous opportunities for you and your business.

Whether you’re new to LinkedIn or a seasoned pro, these best

practices can help you build a better network and give you a leg

up on the competition

HINTS, TIPS & BEST PRACTICES


Tradeshows, conferences and other networking

events present tremendous opportunities to build

your network.

1. When exchanging business cards, let the

individual know that you will be connecting with

them via LinkedIn

2. Never use the default LinkedIn invitation

request

3. Write something personal, referencing where

you met which establishes a shared experience

Connect at Tradeshows and Events


1. Designate an individual in your company to

actively reach out to lots of connections

2. This individual should spend time developing

their network and nurturing relationships

3. After a broad network is established, this

individual and their connections will act as a

“window” for your sales team

Have a Point Person in Your Company


1. In the LinkedIn search field, enter the company

names of your customers and prospects

2. If they have created a company page, it will

appear in the results

3. Select ‘Follow’

4. This enables you to see personnel movement,

company news, and potential key contacts

Follow Companies


1. After completing a Basic or Advanced Search,

select the ‘Save Search’ option in the upper

right-hand corner

2. Enter a name for the search in ‘Title’ field, and

choose the frequency in which you wish to be

updated in the ‘Alert’

3. Up to 10 job searches and 3 people searches

can be saved

Saved Searches


1. Hover over your profile picture in the upper

right-hand corner and select ‘Privacy &

Settings’

2. Under ‘Privacy Controls’, select ‘Select What

Others See When You’ve Viewed Their

Profile’

3. Select the ‘You Will be Totally Anonymous’

options

Use Anonymous Settings


1. Hover over your profile picture in the upper

right-hand corner and select ‘Privacy &

Settings’

2. Under ‘Privacy Controls’, select ‘Turn On/Off

Your Activity Broadcasts’

3. Uncheck the box to limit the notifications your

network receives

Hide Your Activity Notifications


LinkedIn is an incredibly powerful tool

for you and your business – learn how to stand apart and make

an impact, today!

April 10, 2023 17

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LinkedIn: Hints, Tips & Best Practices

linkedin: hints, tips and best practices

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