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How to provide screen space to multiple Sponsors
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What Not to do!
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Case Study
http://www.moneycontrol.com
Budget Special Sections
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Vodafone is the Top Cover Sponsor – gets permanent
space
Microsoft is 2nd cover sponsor - but wants to promote its
AskForOriginal campaign – so its advert is dyamic with MS
and askfororiginal.com appearing alternatingly
Thereafter there are 4 main section with 4-5 subsections
each. Each subsection is sold to a
section-sponsor.The section Sponsor’s “bubble”
appears when you hover the mouse on the section link …
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Each subsection is sold to a section-sponsor.
The section Sponsor’s “bubble” appears when you hover the mouse on the section link …
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Also notice that the “new Sections” for the budget find a place apart from the regular Tabs that the site has …
Thus the regular Section can have their own banner/ CPC Ads
The Network18 Logo also finds a mention and the “BUDGET 08 Growth
Story” has its own branding.
Finally they have LIC also sponsoring the New
Sections…