how to provide screen space to multiple sponsors
DESCRIPTION
TRANSCRIPT
How to provide screen space to multiple Sponsors
What Not to do!
Case Study
http://www.moneycontrol.com
Budget Special Sections
Vodafone is the Top Cover Sponsor – gets permanent
space
Microsoft is 2nd cover sponsor - but wants to promote its
AskForOriginal campaign – so its advert is dyamic with MS
and askfororiginal.com appearing alternatingly
Thereafter there are 4 main section with 4-5 subsections
each. Each subsection is sold to a
section-sponsor.The section Sponsor’s “bubble”
appears when you hover the mouse on the section link …
Each subsection is sold to a section-sponsor.
The section Sponsor’s “bubble” appears when you hover the mouse on the section link …
Also notice that the “new Sections” for the budget find a place apart from the regular Tabs that the site has …
Thus the regular Section can have their own banner/ CPC Ads
The Network18 Logo also finds a mention and the “BUDGET 08 Growth
Story” has its own branding.
Finally they have LIC also sponsoring the New
Sections…