ImagineNation™isadivisionofCompassLearningPtyLtd.ABN27113163787A19ComasRoad,Beaumaris,Victoria3193
Processfordevelopinginnovation&entrepreneurshipcapability
ItisanenormouslychallenginglearningjourneyinvolvingbothwhatwecalltheFrontandBackEndsofInnovation.The‘frontend’ofinnovationisdefinedasthestartingpointwhereopportunitiesareidentifiedandconceptsaredevelopedpriortoenteringtheformalproductdevelopmentprocess.The‘back-
end’ofinnovationisdefinedasthetestingandrefiningoftheideas,validatingthemandmakingthemacommercialreality.
Tobeasuccessfulinnovativeleader,managerandcoachyouarerequiredtohavemasteryacross3phasesoftheinnovationprocessincorporatinghumancentereddesignpracticesofinnovation&entrepreneurship;
Humancentereddesignpractices
Designthinkingisaboutapproachingproblemsandtheirsolutionsasadesignerwouldbyfocusingonupfrontproblemframingbeforesolutionsareexplored-Itisimportantthattheframingbeindependentofthesolutions.
- Designthinkingisaniterativeprocessandreliesheavilyonprototypingtobuildknowledge,testandvalidateconcepts.
- Designthinkinghelpsnon-designersunderstandanddealwithambiguitythoughtheuseofastructuredprocess.
- Designthinkinginvolvesaligningandcultivatingspecificmindsets,behaviorsandactions.
- Designthinkingissuitedtoquicklychangingmarkets,uncertainuserneeds,emergingmarkets;andisalsoapplicabletomaturemarketstoidentifylatentcustomerneeds,ordevelopradicalanddisruptiveinnovations.
- Ithelpsdefineproblems,businessmodeldesignsanddevelopingagileandleansolutions.
TheThreeKeyPhases;discovery,design&delivery
1. Byknowinghowto‘see’aflaw,problemoropportunity,toeffectively‘discover’andemergeacreativeidea.Seeingitfromtheuser’spointofview,beinginempathywiththem.
2. Byknowinghowto‘blueprint’thecreativeideaandideateittowardsitsinitialinventionusingleanandagilestart-upmethodologies.
ImagineNation™isadivisionofCompassLearningPtyLtd.ABN27113163787A19ComasRoad,Beaumaris,Victoria3193
3. Byknowinghowtobuildaninitialprototypetoiterate,test,fail,pivotandlearntovalidateyourinventionintoacommercialsolutionthatsolvestheuser’sproblem,thatpeoplevalueandcherish,withinabusinessmodelthatgeneratesrevenue.
Theemotional,cognitiveandvisceralrollercoaster
Therearearangeofpeaksandtroughsintheinnovationchallengeandentrepreneurshipjourneyandmasteringtheseinvolvesadisciplinedpathofinnerselfmanagement.
Thisinvolvesanticipatingandsuccessfullyworkingthembydevelopingthemostresourcefulentrepreneurshiptraitsandinnovationbei-ingstatesandbehavioraltraitstosustainandnourishpeopleonthelearningandentrepreneurshipjourney.
Thereareanumberoftypicalphasesaninventionorastart-upornewbusinessventuregoesthroughtorealizeitspotentialvalue.Thisinvolvesacognitive,emotionalandvisceral‘rollercoaster’rideformingtheharshrealitythatexistsbetweenaninventionanditsexecution.UltimatelymasteringthesepeaksandtroughsdeterminesourultimatesuccessfuljourneytothePromisedLand.
Becauseinnovationrequirespassionateurgencytodriveit,itpotentiallycreatesamoreemotionallyvolatileworkplaceandbusinessenvironmentsoweneedtomanagethelesstangibleandmoreemotionallyreactiveaspectsthatresultfromfear,failureandresistanceofinnovationandentrepreneurship.
Wealsoneedtoreframethewholenotionofrisk&thecriticalissueofeffectivelydealingwithpeople’sreactionstofailures.
