imaginenation - the innovation process · end’ of innovation is defined as the testing and...

ImagineNation™ is a division of Compass Learning Pty Ltd. ABN 27113163787 A 19 Comas Road, Beaumaris, Victoria 3193 M 0420 679303 E [email protected] Process for developing innovation & entrepreneurship capability It is an enormously challenging learning journey involving both what we call the Front and Back Ends of Innovation. The ‘front end’ of innovation is defined as the starting point where opportunities are identified and concepts are developed prior to entering the formal product development process. The ‘back- end’ of innovation is defined as the testing and refining of the ideas, validating them and making them a commercial reality. To be a successful innovative leader, manager and coach you are required to have mastery across 3 phases of the innovation process incorporating human centered design practices of innovation & entrepreneurship; Human centered design practices Design thinking is about approaching problems and their solutions as a designer would by focusing on upfront problem framing before solutions are explored - It is important that the framing be independent of the solutions. - Design thinking is an iterative process and relies heavily on prototyping to build knowledge, test and validate concepts. - Design thinking helps non-designers understand and deal with ambiguity though the use of a structured process. - Design thinking involves aligning and cultivating specific mindsets, behaviors and actions. - Design thinking is suited to quickly changing markets, uncertain user needs, emerging markets; and is also applicable to mature markets to identify latent customer needs, or develop radical and disruptive innovations. - It helps define problems, business model designs and developing agile and lean solutions. The Three Key Phases; discovery, design & delivery 1. By knowing how to ‘see’ a flaw, problem or opportunity, to effectively ‘discover’ and emerge a creative idea. Seeing it from the user’s point of view, being in empathy with them. 2. By knowing how to ‘blueprint’ the creative idea and ideate it towards its initial invention using lean and agile start-up methodologies.

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Page 1: ImagineNation - The Innovation Process · end’ of innovation is defined as the testing and refining of the ideas, validating them and making them a commercial reality. To be a successful

ImagineNation™isadivisionofCompassLearningPtyLtd.ABN27113163787A19ComasRoad,Beaumaris,Victoria3193

[email protected]

Processfordevelopinginnovation&entrepreneurshipcapability

ItisanenormouslychallenginglearningjourneyinvolvingbothwhatwecalltheFrontandBackEndsofInnovation.The‘frontend’ofinnovationisdefinedasthestartingpointwhereopportunitiesareidentifiedandconceptsaredevelopedpriortoenteringtheformalproductdevelopmentprocess.The‘back-

end’ofinnovationisdefinedasthetestingandrefiningoftheideas,validatingthemandmakingthemacommercialreality.

Tobeasuccessfulinnovativeleader,managerandcoachyouarerequiredtohavemasteryacross3phasesoftheinnovationprocessincorporatinghumancentereddesignpracticesofinnovation&entrepreneurship;

Humancentereddesignpractices

Designthinkingisaboutapproachingproblemsandtheirsolutionsasadesignerwouldbyfocusingonupfrontproblemframingbeforesolutionsareexplored-Itisimportantthattheframingbeindependentofthesolutions.

- Designthinkingisaniterativeprocessandreliesheavilyonprototypingtobuildknowledge,testandvalidateconcepts.

- Designthinkinghelpsnon-designersunderstandanddealwithambiguitythoughtheuseofastructuredprocess.

- Designthinkinginvolvesaligningandcultivatingspecificmindsets,behaviorsandactions.

- Designthinkingissuitedtoquicklychangingmarkets,uncertainuserneeds,emergingmarkets;andisalsoapplicabletomaturemarketstoidentifylatentcustomerneeds,ordevelopradicalanddisruptiveinnovations.

- Ithelpsdefineproblems,businessmodeldesignsanddevelopingagileandleansolutions.

TheThreeKeyPhases;discovery,design&delivery

1. Byknowinghowto‘see’aflaw,problemoropportunity,toeffectively‘discover’andemergeacreativeidea.Seeingitfromtheuser’spointofview,beinginempathywiththem.

2. Byknowinghowto‘blueprint’thecreativeideaandideateittowardsitsinitialinventionusingleanandagilestart-upmethodologies.

Page 2: ImagineNation - The Innovation Process · end’ of innovation is defined as the testing and refining of the ideas, validating them and making them a commercial reality. To be a successful

ImagineNation™isadivisionofCompassLearningPtyLtd.ABN27113163787A19ComasRoad,Beaumaris,Victoria3193

[email protected]

3. Byknowinghowtobuildaninitialprototypetoiterate,test,fail,pivotandlearntovalidateyourinventionintoacommercialsolutionthatsolvestheuser’sproblem,thatpeoplevalueandcherish,withinabusinessmodelthatgeneratesrevenue.

Theemotional,cognitiveandvisceralrollercoaster

Therearearangeofpeaksandtroughsintheinnovationchallengeandentrepreneurshipjourneyandmasteringtheseinvolvesadisciplinedpathofinnerselfmanagement.

Thisinvolvesanticipatingandsuccessfullyworkingthembydevelopingthemostresourcefulentrepreneurshiptraitsandinnovationbei-ingstatesandbehavioraltraitstosustainandnourishpeopleonthelearningandentrepreneurshipjourney.

Thereareanumberoftypicalphasesaninventionorastart-upornewbusinessventuregoesthroughtorealizeitspotentialvalue.Thisinvolvesacognitive,emotionalandvisceral‘rollercoaster’rideformingtheharshrealitythatexistsbetweenaninventionanditsexecution.UltimatelymasteringthesepeaksandtroughsdeterminesourultimatesuccessfuljourneytothePromisedLand.

Becauseinnovationrequirespassionateurgencytodriveit,itpotentiallycreatesamoreemotionallyvolatileworkplaceandbusinessenvironmentsoweneedtomanagethelesstangibleandmoreemotionallyreactiveaspectsthatresultfromfear,failureandresistanceofinnovationandentrepreneurship.

Wealsoneedtoreframethewholenotionofrisk&thecriticalissueofeffectivelydealingwithpeople’sreactionstofailures.

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