Download - Instagram as a Tool for Advocacy - AgChat 2014 Cultivate and Connect Conference, Austin, Texas
Insta
AWESOME
Add filters to photo’s to enhance or “fun” the
experience
http://www.thephoblographer.com/2013/01/17/instagrams-presets-come-to-lightroom/
Uses #hashtags and other common
social media
practices
‘Shares’ (‘plays’ nice) with other social networks
Photo mapping
capabilities
A little on the
Numbers
150 Million Active Users
The Basics
Allows for unlimited space to describe your photo
Allows for use of #hashtag (multiple up to 30)
Ability to link, share, or email
Add a picture (from your phone, OR con-nect to existing photo repositories
Users can “love” or comment
"Selfie!" by Sandra Jovanovic Attribution-NonCommercial-NoDerivs License
A Picture is Worth a Thousand Words
Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) http://www.flickr.com/photos/agrilifetoday/
Hundreds of things you do ….few people get to EVER see or do
http://gardenofeaden.blogspot.com/2009/01/how-to-grow-asparagus.html
Gender Matters for Generation Y– www.atkearney.com
What does Advocacy look like on Instagram????
https://www.flickr.com/photos/bionicteaching/6723636413/
Use your photo’s to show the ordinary to the extraordinary
Don’t hesitate to tell the WHOLE story!
Use this space, don’t just give a brief
Follow Best Practices for quality content writ-ing:
Be descriptive: This is a great pictureThis is a great picture of Asparagus right before it is ready to be harvested. As-paragus plants are planted in small rows which allow equal sunlight and water to each stem.
Link if you have them:Asparagus is a great crop in zones 1-8, read more at http://tamu.edu/soilcrop/asparagus.-tamu.edu
Follo
w o
thers
Hashtags?Use EM!Instagram allows (and promotes)
#hashtags to aggre-gate content
#felfie – Farm Selfies!
5719 Pictures in
Instagram tagged
#felfie (March 2014)
2014 has been
designated the YEAR
of the FARM SELFIE
#plelfie – Plant Selfie!
#MyParkPic – Texas Parks and Wildlife State Park photo contest
669 Pictures in
6 week contest
InstaPonder….
PhotoMap option in Instagram
When you upload a photo, you have the option AT THAT TIME to add a location
(x,y – coordinate data)
FYI – default is OFF, you must turn on this option EACH time you load a picture
Hmmmm….• Location of farmers markets?
• Farms that allow pick your own?
• Farms to visit?
Hmmm….Hmmmm• Crop/field
monitoring – pictures over time
• Field condition – pictures over time
• Animal identification
• Hay for sale
Hmmm…Hmmm…Hmmmm
• Crop emergence
• Pest emergence
• Citizen scientist
• Invasive species mapping
Summary• Social networking centered around pictures
• Create story through your pictures
• Advocate through message section
• Uses Hashtags
• Geotagging capabilities open new options