instagram as a tool for advocacy - agchat 2014 cultivate and connect conference, austin, texas
DESCRIPTION
Instagram is one of the fastest growing social media tools on the scene. It's a great tool for sharing your photo's, but it has some real potential for outreach and education. This slideset (with notes) was prepared for attendee's of the AgChat annual conference. It explores the value of Instagram as a tool for Agriculture advocacy.TRANSCRIPT
Insta
AWESOME
Add filters to photo’s to enhance or “fun” the
experience
http://www.thephoblographer.com/2013/01/17/instagrams-presets-come-to-lightroom/
Uses #hashtags and other common
social media
practices
‘Shares’ (‘plays’ nice) with other social networks
Photo mapping
capabilities
A little on the
Numbers
150 Million Active Users
The Basics
Allows for unlimited space to describe your photo
Allows for use of #hashtag (multiple up to 30)
Ability to link, share, or email
Add a picture (from your phone, OR con-nect to existing photo repositories
Users can “love” or comment
"Selfie!" by Sandra Jovanovic Attribution-NonCommercial-NoDerivs License
A Picture is Worth a Thousand Words
Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) http://www.flickr.com/photos/agrilifetoday/
Hundreds of things you do ….few people get to EVER see or do
http://gardenofeaden.blogspot.com/2009/01/how-to-grow-asparagus.html
Gender Matters for Generation Y– www.atkearney.com
What does Advocacy look like on Instagram????
https://www.flickr.com/photos/bionicteaching/6723636413/
Use your photo’s to show the ordinary to the extraordinary
Don’t hesitate to tell the WHOLE story!
Use this space, don’t just give a brief
Follow Best Practices for quality content writ-ing:
Be descriptive: This is a great pictureThis is a great picture of Asparagus right before it is ready to be harvested. As-paragus plants are planted in small rows which allow equal sunlight and water to each stem.
Link if you have them:Asparagus is a great crop in zones 1-8, read more at http://tamu.edu/soilcrop/asparagus.-tamu.edu
Follo
w o
thers
Hashtags?Use EM!Instagram allows (and promotes)
#hashtags to aggre-gate content
#felfie – Farm Selfies!
5719 Pictures in
Instagram tagged
#felfie (March 2014)
2014 has been
designated the YEAR
of the FARM SELFIE
#plelfie – Plant Selfie!
#MyParkPic – Texas Parks and Wildlife State Park photo contest
669 Pictures in
6 week contest
InstaPonder….
PhotoMap option in Instagram
When you upload a photo, you have the option AT THAT TIME to add a location
(x,y – coordinate data)
FYI – default is OFF, you must turn on this option EACH time you load a picture
Hmmmm….• Location of farmers markets?
• Farms that allow pick your own?
• Farms to visit?
Hmmm….Hmmmm• Crop/field
monitoring – pictures over time
• Field condition – pictures over time
• Animal identification
• Hay for sale
Hmmm…Hmmm…Hmmmm
• Crop emergence
• Pest emergence
• Citizen scientist
• Invasive species mapping
Summary• Social networking centered around pictures
• Create story through your pictures
• Advocate through message section
• Uses Hashtags
• Geotagging capabilities open new options
