Read your magazine your way and Litaa your freedom

Read your magazine your way and Litaa your freedom. We present users with a unique online reading experience that engages and stimulates the mind. We cater to the likes of stylish, artistic, creative and passionate demographic. Litaa aims to dominate the market. Coming from design backgrounds we have experience and knowledge in the creative industry. Our competitors have had much success bringing information to the reading community despite several limitations. We have a detailed description outlining our business and price list, can we get your business card?

Pitch

Vision We endeavour to provide a unique online experience that engages our readers and stimulates their minds and thoughts. It is our goal to give the individual the freedom to empower their own likes and style their own creative vision. 

mission Litaa is committed and dedicated to providing and

informing the latest trends on fashion/culture and art/design, personalised to individual interests. Litaa is aimed at the artistic, creative and passionate demographic. We offer a unique service that allows the reader to create an authentic and personalised copy of our magazine.

Business Structure

Advertising Director Content Director Section Editors Business Director

Miss Tarryn Collard

Owner/Project Director

Financial Board Editor in Chief

Miss Brooke Arnold

Owner/Creative Director

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Main Competitor: Issuu

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•  Free Copies to those who like on facebook (first 1000)

•  Handing out free versioned copies •  This allows for brand recognition and

promotion

Ways Media is Consumed

“34%, of desktop/laptop consumers now also get news on a smart phone. About a quarter, 27%, of smart phone news consumers also get news on a tablet”

The way to grow the business is to make high value brands and magazine content available across channels , wherever readers want to consume it: in print, and on their tablets, mobile devices or desktops (2012, Morgan Guenther).

Top Reasons for thriving online 1. Instant access to content 2. The ability to save and easily reference past

issues 3. Opportunity to read anytime/anywhere 4. Environmental awareness and proactive

action

Strengths

Weaknesses

Opportunities

Threats

Read your magazine your way and Litaa your freedom

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Our pricing strategy is based on the current RRP of current magazine market in Australia for similar product�

Based on satisfaction of product�

We provide a membership option for subscription to the magazine at a discounted price

Location Australian market, ideally city-suburban-inner city

Description/Demographic Age: 18-40s Sex:mostly female Race: Australian Lita is aimed at the creative, stylish, passionate and artistic. �

Interests Fashion, Shopping, Design, Art, Books, Reading, Collecting

Occupation middle earning to high earning income level interior designer, has her own studio, well known/highly demanded. Student studying fashion, graphic, interior design and the arts.

Attitudes/Values high expectation’s of quality and service to be inspired  

Our Logo is trademarked. Our logo represents the look and feel for our magazine with its clean modern lines. Black and White is used to give it a elegant and refined identity that is serious about what we do. It also denotes a timeless influence inspired from newspapers.

Our usp/slogan is also trademarked.

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1. Online Service 2. Produced by Team 3. Sent for printing 4. Manufactured 4. Delivery 6. Take Back

focuspress

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Newsagents fashion shows ie showbags Social media

Creates interest Recognition Promotes brand Sense of identity

Website Mail Apps Event/pop up store

•  Issues of waste and transportation pollution, electricity and paper usage are strategised to reduce their impact.

•  Our schemes include take back scheme, recycling, bulk ordering, motion activated electricity and electronic transfer of information.

1. Community Helpingthecommunity,aidsposi4vepercep4onofyourbusinessandalsocreatessocialvalueandrecogni4on.

2. Workplace Maintainingoverallhealthofstaffthroughnontradi4onal

methods.Ensuringyourstaffareinagoodstateensurestheyfeelcaredforbytheircompanyattheconvenienceattheworkplace.

3. Sustainability usingsustainablemethodsisvitalintoday’senvironmentally

awareplayground.Inordertokeepuptodatewewilluserecycledpaperatall4mesintheoffice.WealsohaveimplementedatakebackschemethatinvolvesthatgivestheclienttheopportunitytorecycletheirmagazineaDeruse.

1181 units sold to break even