Download - LSMTehran seen.co case study
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Lean Startup Machine
arashmilani.com@arashmil
seen.coa case study
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BUILT A WEB APPaggregating
pictures & videos from concerts
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ONLY ONE Problem
They did not have any users
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LET’S ATTEND LSM
To test our assumptions
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FIRST PROBLEM
They were building a product for everyone
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CUSTOMERConcert goers
Age under 30yrsNo Income
No Free Time
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PROBLEMPeople are busy and have no money to
keep up with concerts
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RISKIEST ASSUMPTION
People care about concerts they missed
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SUCCESS CRITERIA Interview
7/10
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RESULT & DECISIONValidated
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BUT IT WAS TOO EASY!
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WHY?! It was based on people feelings NOT behaviors
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LEARNINGLet’s dig deeper
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CUSTOMERAge 18-24yrs
Active on social mediaMusic part of their ID
Catch Shows after event
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PROBLEMCatching up on shows they missed is hard
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RISKIEST ASSUMPTION
People Spend time to catch
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SUCCESS CRITERIA Interview
Both online & offline5/10
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BETTER INTERVIEW Asked the questions about the habits of
catching
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SUCCESS CRITERIA Interview
Both online & offline5/10
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RESULT & DECISIONInvalidated!
They don't look at reviews / they don't catch
up on media
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LEARNINGIt was not painful
One superfan is not enough
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CUSTOMEREvent organizers
Who seek sponsors
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PROBLEMManually creating PDF reports for sponsors
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SOLUTIONAutomate it.
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RISKIEST ASSUMPTION
Event organizers will pay for the data
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SUCCESS CRITERIA One organizer would pay
$20 for the service
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TADA!
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RESULT & DECISIONValidated!
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CURRENT SEEN.COVarious angle investors
New York times incubator1000s of page view/day
1000s of users
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LESSONS LEARNED
?