lsmtehran seen.co case study

Lean Startup Machine

arashmilani.com@arashmil

seen.coa case study

BUILT A WEB APPaggregating

pictures & videos from concerts

ONLY ONE Problem

They did not have any users

LET’S ATTEND LSM

To test our assumptions

FIRST PROBLEM

They were building a product for everyone

CUSTOMERConcert goers

Age under 30yrsNo Income

No Free Time

PROBLEMPeople are busy and have no money to

keep up with concerts

RISKIEST ASSUMPTION

People care about concerts they missed

SUCCESS CRITERIA Interview

7/10

RESULT & DECISIONValidated

BUT IT WAS TOO EASY!

WHY?! It was based on people feelings NOT behaviors

LEARNINGLet’s dig deeper

CUSTOMERAge 18-24yrs

Active on social mediaMusic part of their ID

Catch Shows after event

PROBLEMCatching up on shows they missed is hard

RISKIEST ASSUMPTION

People Spend time to catch


Both online & offline5/10

BETTER INTERVIEW Asked the questions about the habits of

catching


Both online & offline5/10

RESULT & DECISIONInvalidated!

They don't look at reviews / they don't catch

up on media

LEARNINGIt was not painful

One superfan is not enough

CUSTOMEREvent organizers

Who seek sponsors

PROBLEMManually creating PDF reports for sponsors

SOLUTIONAutomate it.

RISKIEST ASSUMPTION

Event organizers will pay for the data

SUCCESS CRITERIA One organizer would pay

$20 for the service

RESULT & DECISIONValidated!

CURRENT SEEN.COVarious angle investors

New York times incubator1000s of page view/day

1000s of users

LESSONS LEARNED

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Business