Download - Mobile couponing
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Introduction to Mobile Advertising
Kelli Campbell
Mobile Couponing
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“Always On”
The “Always On” generation
benefits from mobile access to
coupons.
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How it works…
Smartphone
or
Tablet
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Consumer behavior
47.1 Million US consumers will
use a Smartphone coupons
by 2014.
53.2 Million US consumers will
use mobile coupons
by 2014.
Mobile Coupons
Discounts
$$$
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How it works…
Mobile
Coupon
App
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Mobile Coupon Apps
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Yowza!
• Location based
• Maps that shows where
to find deals.
• Notify when new
coupons come in.
http://www.getyowza.com
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Coupon Sherpa
• Location based
• Bar codes scanned.
• Notify when new
coupons come in.
• Share coupons with
friends on social
networks.http://couponsherpa.com
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SnipSnap
• Location based
• Follow friends and
share coupons.
• Receive coupons when
you arrive at store.
http://snipsnap.it
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Mobile consumption growing