Introduction to Mobile Advertising

Kelli Campbell

Mobile Couponing

“Always On”

The “Always On” generation

benefits from mobile access to

coupons.

How it works…

Smartphone

or

Tablet

Consumer behavior

47.1 Million US consumers will

use a Smartphone coupons

by 2014.

53.2 Million US consumers will

use mobile coupons

by 2014.

Mobile Coupons

Discounts

$$$

How it works…

Mobile

Coupon

App

Mobile Coupon Apps

Yowza!

• Location based

• Maps that shows where

to find deals.

• Notify when new

coupons come in.

http://www.getyowza.com

Coupon Sherpa

• Location based

• Bar codes scanned.

• Notify when new

coupons come in.

• Share coupons with

friends on social

networks.http://couponsherpa.com

SnipSnap

• Location based

• Follow friends and

share coupons.

• Receive coupons when

you arrive at store.

http://snipsnap.it

Mobile consumption growing