Download - New and old SEO Comaprision
Definitions
On Page Optimization
• Keyword Targeting • User Experience• On Site Content
Keyword Targeting
• Old SEO Target a very specify keywords, based on high search Volume.• New SEO Target a wider range on keywordsTarget Long Tail KeywordsAnchor Text variationsE.G Read More, Click Here etc
User Experience
• Old SEO Do not Design as FRIENDLY (Not Focus on Mobile Devices and load Time) • New SEO Focus on friendly design (Focus on Mobile Devices, Tablets and load Time)Better Navigation
On Site Content
• Old SEO Write For Search Engines • New SEO Write For AudienceUser InterestCall to Action
Off Page Optimization
• Off Site Content• Anchor Text• Domain Selected• Blog Links• Directory Submission• Blog Comment• Social Media
Off Site Content
• Old SEOOutsource Copy Writing and Spin
Content • New SEO
Unique, Worth, Interesting, Quality instead of Quantity
Anchor Text
• Old SEO Exact Match – Great Ranking
Ranking • New SEO
Link Diversity, Brand Links, Partial Match, Long Tail, Occasional Anchors e.g “Click Here
SEO Team
• Old SEO Technical SEO, Copy Writer, Link Builder• New SEO
Technical SEO, Content Writer, Social Media Expert, Web analyst, Usability Expert & CRO, Creative Link Builder
Latest Google Algorithms
• Unnamed Update — November 14, 2013• Penguin 2.1 (#5) — October 4, 2013• Hummingbird — August 20, 2013• Panda Recovery — July 18, 2013• Panda Dance — June 11, 2013• Penguin 2.0 (#4) — May 22, 2013• Panda #25 — March 14, 2013 • Penguin 1.1 (#2) — May 25, 2012• Panda 3.6 (#14) — April 27, 2012• Penguin — April 24, 2012 (Web Spam)• Panda/Farmer — February 23, 2011 (Low Quality Content)
Note: These are major updates and in between many small update version released
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