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New Technologies for Self Promotion
“Creating your eReputation”
Susanne Dubrouillet Morais Teaching Assistant Professor Parks, Recreation and Tourism Management [email protected]
Reputa'on management From Wikipedia, the free encyclopedia “Reputa'on management is the influencing and/or control of an individual's or business's reputa'on. Originally a public relaBons term, the advancement of internet and social media use, along with reputaBon management companies, have made it primarily an issue of search results.”
Social Media and Job Searching
• 75% of hiring managers use social media to screen potential hires.
• 40% have reconsidered a job candidate based on what was in a social media profile.
• 60% improper grammar or punctuation, along with curse words, make them think poorly of an applicant.
• “Companies are inspecting social profiles to weed out candidates and to get a sense of whether a particular applicant is likely to fit into the culture or not.
• 19% of hiring managers said they found information that sold them on a candidate… professional image, communication skills.
(Wall Street Journal, Oct 22, 2014)
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Nothing EVER goes away once it is posted online.
The Benefits of a positive eReputation
• Greater credibility • Recognition and prestige • Higher perceived value • Association with a market niche • A steady stream of ideal clients • Rewarding partnerships • Leadership opportunities • Greater mindshare
https://blog.bufferapp.com/social-media-strategy-personal-branding-tips
Branding
• When you see brands, you associate them with a set of expectations or perceptions that are connected with a product or service.
• A brand is a unique promise of value.
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Branding
Branding
Your Personal Brand
What am I good at? What gives me
joy?
What do I want to be known
for?
Personal branding is the process of managing and optimizing the way that you are presented to others.
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Creating your personal brand 1. Your emotional appeal
• How do you make people feel? • How do others describe you?
2. Determine your description • What field or Industry? • What are the words I use to describe my work? • Who is my target audience
3. Determine your function What sets you apart from others?
• What service do I offer people? • What makes me stand out from others?
4. Put it all together
• Combine all 3 list of works into a short sentence or phrase. • Keep it short • Create a Keyword Headline:
“Enthusiastic, Assistant Teaching Professor in Recreation, Parks and Tourism Management. 16 years of creative teaching and innovative programming in higher education.”
Your Social Media Online Personal Brand
• Invest In Your Personal Brand Online
• Social Media options: ePortfolios, LinkedIn, Twitter, Pinterest, Blogging sites, Google+, Instagram, YouTube
Effective use of social media allows you:
• Connect with the right people • Take greater control of shaping other’s perceptions
of you • Distinguish yourself from others
What positive social media updates look like in practice: tips and examples
• Positive language and words • Referencing community members (using “via” or
“#” or direct address) • Engage the community with questions • Praise your colleagues or co-workers or
volunteers • Bright, cheerful images or pics of happy, smiling
people (your program participants, perhaps?)
https://blog.bufferapp.com/positivity-social-media
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• Privacy is crucial • What’s your “policy” in regard to “friending” co-
workers?” • Create two groups “Professional” and “Friends” • Comments, Like, Share buttons share a world of
information with recruiters and colleagues and supervisors.
• You know
people and you connect
• Your connections know people
• Professional introductions take place through networking
• Make sure your profile is 100% complete
• Highlight your skills and experience
• Connect with people you know and trust
• Utilize networking opportunities
• Join and follow relevant groups
Elizabeth's LinkedIn profile
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Twitter Professional Twitter Account
• Follow industry leaders • Share knowledge • Market your brand – demonstrate your expertise • Optimize your twitter profile with carefully chosen
keywords • Include your other profiles: Ie Wordpress, LinkedIn
on you Twitter Profile
Pinterest Create a Pinterest pinboard that showcases your resume or your work experience or your career highlights
• Pin examples of your work • Include your places of employment • Pin any presentations or talks you’ve given. Pinterest
accepts videos too! • Add photos of your volunteer work • Include professional groups awards or other recognition
Pinterest Example
https://www.pinterest.com/prtmstudent/
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ePorMolios (make a blogging site become a personal website)
Other Venues • Google+: shared with EVERYONE • Instagram: Create a new account, use your personal
brand. Follow brands. Use hashtags ###
• YouTube: Videos of your professional work. Promote Yourself.
Put your name and your personal brand on everything
• All images, videos, documents you post
• Ie: susannedmorais.jpeg,pdf or doc.
• Your LinkedIn profile • Your ePortfolio About Page • Professional Twitter • Your email signature
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You do good work. Now let the world know about it
Susanne Dubrouillet Morais Teaching Assistant Professor Parks, Recreation and Tourism Management [email protected] 919-513-1700
