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New Technologies for Self Promotion

“Creating your eReputation”

Susanne Dubrouillet Morais Teaching Assistant Professor Parks, Recreation and Tourism Management sdmorais@ncsu.edu

Reputa'on  management  From  Wikipedia,  the  free  encyclopedia    “Reputa'on  management  is  the  influencing  and/or  control  of  an  individual's  or  business's  reputa'on.  Originally  a  public  relaBons  term,  the  advancement  of  internet  and  social  media  use,  along  with  reputaBon  management  companies,  have  made  it  primarily  an  issue  of  search  results.”  

Social Media and Job Searching

•  75% of hiring managers use social media to screen potential hires.

•  40% have reconsidered a job candidate based on what was in a social media profile.

•  60% improper grammar or punctuation, along with curse words, make them think poorly of an applicant.

•  “Companies are inspecting social profiles to weed out candidates and to get a sense of whether a particular applicant is likely to fit into the culture or not.

•  19% of hiring managers said they found information that sold them on a candidate… professional image, communication skills.

(Wall Street Journal, Oct 22, 2014)

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Nothing EVER goes away once it is posted online.

The Benefits of a positive eReputation

•  Greater credibility •  Recognition and prestige •  Higher perceived value •  Association with a market niche •  A steady stream of ideal clients •  Rewarding partnerships •  Leadership opportunities •  Greater mindshare

https://blog.bufferapp.com/social-media-strategy-personal-branding-tips

Branding

•  When you see brands, you associate them with a set of expectations or perceptions that are connected with a product or service.

•  A brand is a unique promise of value.

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Branding

Branding

Your Personal Brand

What  am  I  good  at?    What  gives  me  

joy?    

What  do  I  want  to  be  known  

for?  

Personal branding is the process of managing and optimizing the way that you are presented to others.

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Creating your personal brand 1.  Your emotional appeal

•  How do you make people feel? •  How do others describe you?

2. Determine your description •  What field or Industry? •  What are the words I use to describe my work? •  Who is my target audience

3. Determine your function What sets you apart from others?

•  What service do I offer people? •  What makes me stand out from others?

4. Put it all together

•  Combine all 3 list of works into a short sentence or phrase. •  Keep it short •  Create a Keyword Headline:

“Enthusiastic, Assistant Teaching Professor in Recreation, Parks and Tourism Management. 16 years of creative teaching and innovative programming in higher education.”

Your Social Media Online Personal Brand

•  Invest In Your Personal Brand Online

•  Social Media options: ePortfolios, LinkedIn, Twitter, Pinterest, Blogging sites, Google+, Instagram, YouTube

Effective use of social media allows you:

•  Connect with the right people •  Take greater control of shaping other’s perceptions

of you •  Distinguish yourself from others

What positive social media updates look like in practice: tips and examples

•  Positive language and words •  Referencing community members (using “via” or

“#” or direct address) •  Engage the community with questions •  Praise your colleagues or co-workers or

volunteers •  Bright, cheerful images or pics of happy, smiling

people (your program participants, perhaps?)

https://blog.bufferapp.com/positivity-social-media

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Facebook

•  Privacy is crucial •  What’s your “policy” in regard to “friending” co-

workers?” •  Create two groups “Professional” and “Friends” •  Comments, Like, Share buttons share a world of

information with recruiters and colleagues and supervisors.

•  You know

people and you connect

•  Your connections know people

•  Professional introductions take place through networking

•  Make sure your profile is 100% complete

•  Highlight your skills and experience

•  Connect with people you know and trust

•  Utilize networking opportunities

•  Join and follow relevant groups

Elizabeth's LinkedIn profile

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Twitter Professional Twitter Account

•  Follow industry leaders •  Share knowledge • Market your brand – demonstrate your expertise • Optimize your twitter profile with carefully chosen

keywords •  Include your other profiles: Ie Wordpress, LinkedIn

on you Twitter Profile

Pinterest Create a Pinterest pinboard that showcases your resume or your work experience or your career highlights

•  Pin examples of your work •  Include your places of employment •  Pin any presentations or talks you’ve given. Pinterest

accepts videos too! •  Add photos of your volunteer work •  Include professional groups awards or other recognition

Pinterest Example

https://www.pinterest.com/prtmstudent/

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ePorMolios  (make a blogging site become a personal website)

Other Venues •  Google+: shared with EVERYONE •  Instagram: Create a new account, use your personal

brand. Follow brands. Use hashtags ###

•  YouTube: Videos of your professional work. Promote Yourself.

Put your name and your personal brand on everything

•  All images, videos, documents you post

•  Ie: susannedmorais.jpeg,pdf or doc.

•  Your LinkedIn profile •  Your ePortfolio About Page •  Professional Twitter •  Your email signature

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You do good work. Now let the world know about it

Susanne Dubrouillet Morais Teaching Assistant Professor Parks, Recreation and Tourism Management Sdmorais@ncsu.edu 919-513-1700