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Page 1: *Observation = “Evidence”businessstatistics.us/data-analysis-sample.pdfcryonics and found that most respondents perceived it was far too expensive. Twenty years later, my GHC study

*Observation=“Evidence”:59%ofthestudentsstatedtheyagreethatthecostofhavingtheirbodiesfrozenwasfartooexpensive.Only7.7%ofthisstudentsdisagreedwiththestatement.Themeanresponsewas2.22.

*InterpretData=“Claim”:MostGHCstudentsfeelcryonicsis“fartooexpensive”.Afewstudentsfeltcryonicsmightbefinanciallyviable.

*Contrast/Context=“AlignedClaim”:In1998,W.ScottBadgerexaminedtheaffordabilityofcryonicsandfoundthatmostrespondentsperceiveditwasfartooexpensive.Twentyyearslater,myGHCstudyaskedanidenticallikert-stylequestion,andfoundsimilarresults.ThemeanresponsefortheBadgerstudywas2.21versus2.22formystudy.IntheGHCstudy,moststudentsfeltcryonicswasfartooexpensivewith59%ofthestudentsagreeingthathavingone’sbodyfrozenwas“fartooexpensive”.Only7.7%ofthesestudentsdisagreedwiththestatementshowingasmallminorityofstudentsfeltcryonicsmightbeaffordable.

Page 2: *Observation = “Evidence”businessstatistics.us/data-analysis-sample.pdfcryonics and found that most respondents perceived it was far too expensive. Twenty years later, my GHC study

*Observation=“Evidence”:50.9%oftheGHCstudentsagreedthatapetwouldmeanmoretothemthananyoftheirfriends.Intensityofthisbeliefvariedfromslightlyagreeingwiththispremise(23.6%)tostronglyagreeing(9.1%).30.1%ofGHCstudentsfeltapetwouldnotmeanmoretothemthantheirfriends.

*InterpretData=“Claim”:AmajorityofGHCstudentsfeelapetrelationshipismoreimportanttothemthantheirfriends.Aboutone-thirdofthestudentsfelttheirfriendrelationshipsweremoreimportant.

*Contrast/Context=“AlignedClaim”:Inapeer-reviewedjournalarticletitledPresenceofHumanFriendsandPetDogsasModeratorsofAutonomicResponsestoStressinWomen,theauthorAllenfoundthatinteractionwithdogsdecreasedstressinwomenmorethaninteractionwiththeirfriends.MystudyidentifiedasimilarperceptionwiththemajorityofGHCstudentsindicatingapreferencefor“pets”versus“friends”(50.9%).Theintensityofthisbeliefvariedfromslight(23.6%)tostrong(9.1%).Thismajorityviewwasnotuniversallyheldasaboutone-thirdofthestudentsfelttheirfriendrelationshipsweremoreimportantthantheirpetrelationships.

Page 3: *Observation = “Evidence”businessstatistics.us/data-analysis-sample.pdfcryonics and found that most respondents perceived it was far too expensive. Twenty years later, my GHC study

*Observation=“Evidence”:60%ofGHCstudentsrefuseunnecessarypackagingorplasticbags.Noneofthe92studentshadwrittenletterstoanotherorganizationregardingenvironmentalissues.19%oftheGHCstudentshadparticipatedinafieldevent.36%oftheGHCstudentshadhelpedtomaintainaparkornaturalhabitat.

*InterpretData=“Claim”:AmajorityofGHCstudentsexhibitsomeenvironmentalconsciousnessthroughtheirshoppinghabitsbuttheyshowednointerestinwritinglettersforenvironmentalcausesandonlyone-fifthofthestudentshadparticipatedina“fieldevent”.

*Contrast/Context=“AlignedClaim”:ResearcherD.B.Tindallpredictedthatindividualswouldbemorelikelytoparticipateinenvironmentallyfriendlyactivitiesthatcouldbeimplementedintheirdailylivescomparedwithinitiatingenvironmentalchangethroughletterwritingandfieldevents(Tindall2014).MyGHCstudysupportsthisclaimwithamajorityofstudentsactivelyseekingtorefuseunnecessarypackaging,abehaviorthatwouldbeconsideredpartofone’severydaylifeandrequiringlittletimecommitment.Incontrast,mystudyshowedthatnotoneofthe92respondentshadwrittenaletterforanenvironmentalcause,lessthanone-fifthfthestudentshadparticipatedinanenvironmentalfieldevent,andjustoverone-thirdhadhelpedtomaintainaparkornaturalhabitat.


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