Social Media Workshop:Post/Tweet/Share for Global Health!

June, 13 2011

Agenda

● Social Media Trends● Developing a Social Media Strategy● The Global Health Conversation● Leveraging Social Media for you and your

organization

Social Media Trends

● According to Nielsen, messaging, commenting, blogging, sharing and “liking” now fill up 22% of all time spent online each month

○ First time social networks or blogs are “visited by three-quarters of global consumers who go online

○ The most popular social brands online are Facebook and YouTube○ comScore recently reported that Web users were watching 13

billion videos on YouTube a month. Facebook also said that its users were watching 2 billion videos each month

Developing a Social Media Strategy

Strengths● Management support the social

media medium● Active community members

who are willing to become brand evangelists

● Can train or convince management team on social media principles

Weaknesses● Resources in terms of time and

manpower● Penetration or market reach● Weak brand presence online● Lack experience launching

social media campaigns

Opportunities ● New research, staff

announcements (content) can be utilized and promoted through social media platforms

● Expertise and experience can be leveraged in unique ways to separate itself from other organizations

Threats● Macro factors such as the

economy● Competitor is going after the

same space and audience with similar campaigns

Developing a Social Media Strategy

Developing a Social Media Strategy

Developing a Social Media Strategy

● Make sure your objectives are S.M.A.R.T● Make strategic choices and understand the level of effort necessary ● Adopt low-risk tools first and test, test, test!● Measure and evaluate your efforts and learn from them● Go where the audience is● Participate to add value to the conversation and community

Developing a Social Media Strategy

● Make sure messages are evidence-based and consistent with your mission

● Develop content that is easy to share● Encourage participation● Leverage networks on- and off-line● Set realistic goals and scale-up from there

Developing a Social Media Strategy

● It is important to establish structure, policies, and leadership at your organization to more effectively manage social media.

● At some point after you start using social media, it is a good idea to establish boards and councils to develop guidance, polices, standards, and recommendations around the use of social media at your organization.

Developing a Social Media Strategy

● The resources below may guide you in establishing your own policies:○ Government Social Media’s Web 2.0 Governance Policies and

Best Practices Wiki: http://govsocmed.pbworks.com/w/page/15060450/Web-2-0-Governance-Policies-and-Best-Practices

○ SocialMediaGovernance.com’s Online Database of Policies: http://socialmediagovernance.com/policies.php

The Global Health Conversation

The #GlobalHealth Conversation

Leveraging Social Media

● How can I leverage new media for my organization or project during events and conferences?