Transcript
Page 1: Oil & Gas IQ - CV Resume 2015

Oil & Gas IQ www.oilandgasiq.com [email protected] + 44 20 7368 9882 129 Wilton Road, London SW1V 1JZ I am the online portal dedicated to the global oil and gas business and am widely respected as one of the most credible resources in our industry.

I communicate with over 109,000 premium members and a wider community of 208,483 senior executives in oil and gas and offer them essential industry analysis and exclusive in-depth insight, news and trends through videos, articles, podcasts and webinars. I can help you establish year-round thought leadership in a cost and time effective way. KEY SKILLS DIGITAL MARKETING STRATEGY I have vast experience in managing campaigns from inception to completion. Working with the likes of ABB, Intergraph and 100’s more strategising their campaigns in key areas from Asset Integrity/ Management through to IT security. BRANDING & MARKETING An expert at multi-channel marketing, I reach my targeted audience effectively and raise brand awareness in a crowded market. I utilise latest digital marketing and branding techniques to give me unprecedented access to the international oil and gas community. LEAD GENERATION VIA CONTENT CREATION I work closely with industry evangelist John Kearns, Editor Tim Haïdar and Marketing Director Sumit Dutta, to develop leads via original content and turn them into quality sales prospects. VISIBILITY & STAYING POWER My relationship with IQPC’s highly regarded event brands and my best-in-class marketing and editorial prowess mean I boast unparalleled credibility which helps position my partners as industry leaders. Every unique partner content campaign is viewable online for twelve months ensuring I capture leads in any available buying window.

SOCIAL MEDIA I engage the industry via the entire social media landscape and have my own dedicated new media channels across LinkedIn, Facebook, Twitter, YouTube, Google + and Pinterest. KEY ACHIEVEMENTS • I have been visited 3,447,303 times online since May 2010 • 109,132 contacts in my network • Over 8,100 webinar leads delivered to sponsors and knowledge partners • Over 44,726 unique white paper and sponsored reports downloads • Featured on BBC News and Channel 4 News as an expert authority • I have 17.9K Facebook likes, 36K LinkedIn group members,

36.5K Twitter followers and 43,150 Google Plus views

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WORK HISTORY ADVERTISING • Setting up and managing branding opportunities include run-of-site banner campaigns with

premium positioning featured spots in my weekly newsletter, bespoke emails, home page takeovers via carousel banners and social channel takeovers and branded messaging

WEBINARS • An online presentation with audio and corresponding slide deck to generate high quality leads • Shortening sales cycles by drawing those in the ‘buying phase’ out from the crowd • Educating the industry to products and services, creating multiple touch points • Connecting partners with customers directly via interactive Q&As WHITE PAPERS • In-depth case studies or reports on the topics that matter the most to the industry • Boosting authority and value through high quality editorial guidance COLUMNS • Expert columns to present solutions and services to my senior and engaged qualified audience. PODCASTS • Probing interviews on the latest solutions, services and tools to help the oil and gas industry • Positioning interviewees as thought leaders and innovators across the online space. • Client endorsement pushed in full audio accessible across all devices IN MY ALL ROLES I HAVE: • Gated original content for effective lead generation • Promoted content for a minimum of 6 weeks to targeted audiences via multiple channels • Shared full contact details of all registrants with my partners • Worked with my partners on topic selection and offered full editorial and marketing support • Hosted all the content permanently with content available on demand for free to all members PAST & PRESENT EMPLOYERS INCLUDE REFERENCES “Oil & Gas IQ offers a rare opportunity to hear about operator experiences and benefit from their learnings. A good opportunity to network with other people working in this area.” ExxonMobil “As a result of working with Oil & Gas IQ, ABB has recently secured a significant, six figure contract with an established North Sea based operator. This contract award was secured within 6 months of the initial engagement with the client who was not previously an active prospect for us.” ABB Engineering "We see working with Oil & Gas IQ as an essential part of our marketing strategy, and in the weeks following a recent collaboration we closed a significant deal with a client we had been attempting to engage for a significant amount of time." Schlumberger More references are available on request.


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