oil & gas iq - cv resume 2015

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Oil & Gas IQ www.oilandgasiq.com [email protected] + 44 20 7368 9882 129 Wilton Road, London SW1V 1JZ I am the online portal dedicated to the global oil and gas business and am widely respected as one of the most credible resources in our industry. I communicate with over 109,000 premium members and a wider community of 208,483 senior executives in oil and gas and offer them essential industry analysis and exclusive in-depth insight, news and trends through videos, articles, podcasts and webinars. I can help you establish year-round thought leadership in a cost and time effective way. KEY SKILLS DIGITAL MARKETING STRATEGY I have vast experience in managing campaigns from inception to completion. Working with the likes of ABB, Intergraph and 100’s more strategising their campaigns in key areas from Asset Integrity/ Management through to IT security. BRANDING & MARKETING An expert at multi-channel marketing, I reach my targeted audience effectively and raise brand awareness in a crowded market. I utilise latest digital marketing and branding techniques to give me unprecedented access to the international oil and gas community. LEAD GENERATION VIA CONTENT CREATION I work closely with industry evangelist John Kearns, Editor Tim Haïdar and Marketing Director Sumit Dutta, to develop leads via original content and turn them into quality sales prospects. VISIBILITY & STAYING POWER My relationship with IQPC’s highly regarded event brands and my best-in-class marketing and editorial prowess mean I boast unparalleled credibility which helps position my partners as industry leaders. Every unique partner content campaign is viewable online for twelve months ensuring I capture leads in any available buying window. SOCIAL MEDIA I engage the industry via the entire social media landscape and have my own dedicated new media channels across LinkedIn, Facebook, Twitter, YouTube, Google + and Pinterest. KEY ACHIEVEMENTS I have been visited 3,447,303 times online since May 2010 109,132 contacts in my network Over 8,100 webinar leads delivered to sponsors and knowledge partners Over 44,726 unique white paper and sponsored reports downloads Featured on BBC News and Channel 4 News as an expert authority I have 17.9K Facebook likes, 36K LinkedIn group members, 36.5K Twitter followers and 43,150 Google Plus views

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Page 1: Oil & Gas IQ - CV Resume 2015

Oil & Gas IQ www.oilandgasiq.com [email protected] + 44 20 7368 9882 129 Wilton Road, London SW1V 1JZ I am the online portal dedicated to the global oil and gas business and am widely respected as one of the most credible resources in our industry.

I communicate with over 109,000 premium members and a wider community of 208,483 senior executives in oil and gas and offer them essential industry analysis and exclusive in-depth insight, news and trends through videos, articles, podcasts and webinars. I can help you establish year-round thought leadership in a cost and time effective way. KEY SKILLS DIGITAL MARKETING STRATEGY I have vast experience in managing campaigns from inception to completion. Working with the likes of ABB, Intergraph and 100’s more strategising their campaigns in key areas from Asset Integrity/ Management through to IT security. BRANDING & MARKETING An expert at multi-channel marketing, I reach my targeted audience effectively and raise brand awareness in a crowded market. I utilise latest digital marketing and branding techniques to give me unprecedented access to the international oil and gas community. LEAD GENERATION VIA CONTENT CREATION I work closely with industry evangelist John Kearns, Editor Tim Haïdar and Marketing Director Sumit Dutta, to develop leads via original content and turn them into quality sales prospects. VISIBILITY & STAYING POWER My relationship with IQPC’s highly regarded event brands and my best-in-class marketing and editorial prowess mean I boast unparalleled credibility which helps position my partners as industry leaders. Every unique partner content campaign is viewable online for twelve months ensuring I capture leads in any available buying window.

SOCIAL MEDIA I engage the industry via the entire social media landscape and have my own dedicated new media channels across LinkedIn, Facebook, Twitter, YouTube, Google + and Pinterest. KEY ACHIEVEMENTS • I have been visited 3,447,303 times online since May 2010 • 109,132 contacts in my network • Over 8,100 webinar leads delivered to sponsors and knowledge partners • Over 44,726 unique white paper and sponsored reports downloads • Featured on BBC News and Channel 4 News as an expert authority • I have 17.9K Facebook likes, 36K LinkedIn group members,

36.5K Twitter followers and 43,150 Google Plus views

Page 2: Oil & Gas IQ - CV Resume 2015

WORK HISTORY ADVERTISING • Setting up and managing branding opportunities include run-of-site banner campaigns with

premium positioning featured spots in my weekly newsletter, bespoke emails, home page takeovers via carousel banners and social channel takeovers and branded messaging

WEBINARS • An online presentation with audio and corresponding slide deck to generate high quality leads • Shortening sales cycles by drawing those in the ‘buying phase’ out from the crowd • Educating the industry to products and services, creating multiple touch points • Connecting partners with customers directly via interactive Q&As WHITE PAPERS • In-depth case studies or reports on the topics that matter the most to the industry • Boosting authority and value through high quality editorial guidance COLUMNS • Expert columns to present solutions and services to my senior and engaged qualified audience. PODCASTS • Probing interviews on the latest solutions, services and tools to help the oil and gas industry • Positioning interviewees as thought leaders and innovators across the online space. • Client endorsement pushed in full audio accessible across all devices IN MY ALL ROLES I HAVE: • Gated original content for effective lead generation • Promoted content for a minimum of 6 weeks to targeted audiences via multiple channels • Shared full contact details of all registrants with my partners • Worked with my partners on topic selection and offered full editorial and marketing support • Hosted all the content permanently with content available on demand for free to all members PAST & PRESENT EMPLOYERS INCLUDE REFERENCES “Oil & Gas IQ offers a rare opportunity to hear about operator experiences and benefit from their learnings. A good opportunity to network with other people working in this area.” ExxonMobil “As a result of working with Oil & Gas IQ, ABB has recently secured a significant, six figure contract with an established North Sea based operator. This contract award was secured within 6 months of the initial engagement with the client who was not previously an active prospect for us.” ABB Engineering "We see working with Oil & Gas IQ as an essential part of our marketing strategy, and in the weeks following a recent collaboration we closed a significant deal with a client we had been attempting to engage for a significant amount of time." Schlumberger More references are available on request.