Digital & Social Media @FSUBiz
Communications/Marketing/Sales
business.fsu.edu/socialmedia
Now your Google results are a part of your interview.
• Common sense • When in doubt, ask your Mom
• SHRM: 1/3 of companies have disqualified
• Check privacy settings (View as)
• Are all of your friends really your friends?
• Referrals/recommendations
• Put yourself in their shoes
• Millennial Generation• No presence = no existence• Not recommended; it’s required• If you can’t market yourself online,
how can you market my product?• Why pay you to market my product
if you can’t market yourself?
We are ALL…•Entrepreneurs•Experts at something•A MEDIA Company
• Which social media to include?• Google Analytics• Send PDFs/link• Link to Rachel Miller
(Ok, not really, you just won’t need it)
- Theodore Roosevelt
“People don’t care how much you know until they know how much
you care.”
• Download a list of connections
• Update w/ intro/reminders
• Congratulate, message, email
(use LinkedIn as time trigger)
• Personalize connection invitations
• Connection w/o relationship is pointless
• Do your homework before the interview• 3 x 3 analysis• Company news
• Apps: LinkedIn Pulse & Job Search
• Post updates + engage• Part of workflow
Limit of 50 Groups
Industry, alumni, etc.
Enable search + message
View wisely: turn-off setting
SEO: Always share LI link!
Activity broadcasts
• Skip the “How do you know?”. Click connect from search or people you may know.
• Best times to post: 7-9 AM Tuesday/Thursday
• Activity Broadcasting: Turn off/on• LinkedIn’s Alumni Tool• Message someone w/o LinkedIn Premium…
1.) Join a group
2.) Find a post
3.) Click “reply privately”
What do you do now?
“Publish or Perish” – Bob Woods
Publishing tools: Slideshare, Canva
LinkedIn Publisher: Be an expert!
If you’re motivated, you can pretty much find out anything online.
You just have to keep trying.
• Lynda.com
• LinkedIn Groups
• Webinars
• Connect/Follow industry leaders
• Hoovers
• SeminoleLink
• FSU Library’s Business Research Certificate