Outreach Retreat 2009
UCS Website Taking Stock 2009-10
•Web Stats
•Popular Pages
•Search Engine Traffic Stats and How Google Finds Us
•Status of Consulting Projects
•What’s Up for Next Year
Outreach Retreat 2009
Website Traffic Comparison 2009- 2010
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Website Traffic Jan. – May 2010
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Site Visits Jan. 2009-May 2010
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Comparison with other sites
UCS compared to peer organizations of similar size: NRDC and WRI
Outreach Retreat 2009
Top Landing Pages and Web Pages
Outreach Retreat 2009
What Drives Traffic to UCS
•Search engines (Google)
•Emails from UCS
•UCS promotion
•Media links to our site
•Outreach from program staff (getting the word out to peer organizations, personal and professional contacts)
•Social bookmarking and networking sites
Outreach Retreat 2009
Site Traffic – Where is it coming from?
Outreach Retreat 2009
Site Traffic – Where is it coming from?
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What Search Engines Are They Using?
Outreach Retreat 2009
Web Consulting Projects
We are simultaneously working on two web consulting projects:
Web content strategy
Outreach Retreat 2009
Web Content Strategy Project Status
Completed the internal assessment Included info on 2008 web redesign Background info from Communications Interviews with staff at all levels
Consultant delivered strategic foundation doc 1,300 page content audit and report (in process—
expected mid-July) Content, workflow, and capacity recommendations
(mid-Aug) Content writing/editing (150 pages—Sept-Oct.)
Outreach Retreat 2009
Web Marketing Project Status
Completed assessment Included info on 2008 web redesign Background info from Communications Interviews with staff at all levels Also did external scan
Assessment report (early July) Recommendations (end of July)
Outreach Retreat 2009
Consulting Projects—Site Goals
Site Goals
Emphasize the UCS science brand throughout the site.
Recruit online constituents by encouraging them to take actions online and sign up for newsletters.
Solicit and receive donations online.
Educate target audiences on UCS key issues.
Outreach Retreat 2009
Consulting Projects—Site Audiences
UCS Website Audiences (in priority order)
1. Members/Donors (prospective & current)
2. Activists (individuals & organizations)
3. Scientists and Technical Experts
4. High Value Subgroups (info seekers/disseminators) High School and College Teachers Policy Makers News Media
Outreach Retreat 2009
Consulting Projects—Site Structure
Website Structure?
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Website Survey Results
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Website Survey Results
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Website Survey Results
Outreach Retreat 2009
Website Survey Results
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Website Survey Results
Questions?
Outreach Retreat 2009
Policy Center
New section of site created at request of program staff and leadership
Purpose is to have a place on the site that will have timely, relevant information that hill staffers can find that relates to current legislation
Meant to be for a small, selective audience
Outreach Retreat 2009
Policy Center Stats