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Pimcy Innovation & Portfolio
Management
Workshop Explorative Prototyping
25 February 2020
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Joyce Oomen-BeerisFounder of Pimcy Innovation & Portfolio Management (2015) (pimcy.be)
Design Thinking trainer for Cevora (Belgium) since 2016Design Thinking trainer for Schouten en Nelissen (NL) since 2020
#servicedesign, #designthinking
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About Pimcy
WHY
HOW
WHAT
We believe that organisations can become much more successful in product development and innovation by changing their mindset.
We help organisations by doing, learning and adjusting. We are workingin an interactive way, and use several methods and tools and make thingsas visual as possible.
We help you to organise innovation; coach innovation teams, facilitateinnovation trainings + sprints; and we teach employees how to applyinnovation and techniques. In this way we help building innovationecosystems.
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• Introduction to Design Thinking & our Case Study
• Form teams of 4-7 people
• Customer Journey Mapping
• Ideation
• Desktop Walkthrough
• Service Ad
• Presentations per team
Workshop Explorative Prototyping
![Page 5: Pimcy Innovatie & Portfolio Management€¦ · 2/25/2020 · Oracle . CX Journey Mapping Workshop . designingcx.com Maxim writes a blog about his experience Maxim publishes blog](https://reader036.vdocument.in/reader036/viewer/2022070112/60530ff65cade55364756135/html5/thumbnails/5.jpg)
• Introduction to Design Thinking & our Case Study
• Form teams of 4-7 people
• Customer Journey Mapping
• Ideation
• Desktop Walkthrough
• Service Ad
• Presentations per team
Workshop Explorative Prototyping
![Page 6: Pimcy Innovatie & Portfolio Management€¦ · 2/25/2020 · Oracle . CX Journey Mapping Workshop . designingcx.com Maxim writes a blog about his experience Maxim publishes blog](https://reader036.vdocument.in/reader036/viewer/2022070112/60530ff65cade55364756135/html5/thumbnails/6.jpg)
Innovation in (corporate)
organisationsis far from easy…
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https://sifted.eu/articles/european-tech-atomico-startups/
Startups have access to capital… really easy nowadays
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Technology is getting cheaper and cheaper…
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30 -40%of new products
FAIL
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No 1 ReasonWe are wasting time,
money and effort
building the
WRONG product or service
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We don’t need a better Plan A but a path to a plan that
does work
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Design Thinking
• Always starts with humandesirability
• Technological feasibility andbusiness viability initially as ‘back of an envelope’ calculation
• Explore multiple scenarios
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Design Thinking Process
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Design Thinking Process
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ShurgardCase*
*take notes☺
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The story
Maxim, 38
Is moving to NYC with his wife for alonger period
Needs to store his stuff
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Our customer..
• Owner of CMTNY Corporation, that develops software for communities
• Married, no kids
• Master in Psychology
• Moving to NYC to expand his business
• Sold his own house
• In need of storageMaxim, 38
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Oracle . CX Journey Mapping Workshop . designingcx.com
Preferablycloseby
Not tooexpensive…
I need storage
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Oracle . CX Journey Mapping Workshop . designingcx.com
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Oracle . CX Journey Mapping Workshop . designingcx.com
How muchspace do I
need?
Would 6m2 really beenough?
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Oracle . CX Journey Mapping Workshop . designingcx.com
Let’s givethem a call
anyway
Is 6m2 reallysufficient?
Look at ourinternet module!
I am in doubt…
If the module says it is ok, then it is ok.
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Oracle . CX Journey Mapping Workshop . designingcx.com
Ok reserve mystorage!
It is cheaper ifyou use the
internet!
The offer is onlyvalid for 5 days!
Back to thewebsite
Completes hisdata andreserves storage
????That’s normal, just
like hotels!
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Oracle . CX Journey Mapping Workshop . designingcx.com
I am callingyou to finalisethe contract
Wasn’t I justtalking to
you?
Yes, that’s right. But I don’t have internet
and cannot usemodule
I am the owner of this Shurgard and
this is how we work!
…?
Do you still want the contract? Ok yes please
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Oracle . CX Journey Mapping Workshop . designingcx.com
The contract…
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Oracle . CX Journey Mapping Workshop . designingcx.com
Insurance is about 50% of rental price
Maxim needsto buy an
approved lockhimself
Maxim needsto drop by to sign in person
Maxim decides not to
proceed….
The contract…
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Oracle . CX Journey Mapping Workshop . designingcx.com
Maxim writes a blog about his
experience
Maxim publishes blog
on Linkedin
Maxim gave me permission to usethis as a basis for a case study
CompetitorALLSAFE
Responds to blog
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• Introduction to Design Thinking & our Case Study
• Form teams of 4-7 people
• Customer Journey Mapping
• Ideation
• Desktop Walkthrough
• Service Ad
• Presentations per team
Workshop Explorative Prototyping
![Page 28: Pimcy Innovatie & Portfolio Management€¦ · 2/25/2020 · Oracle . CX Journey Mapping Workshop . designingcx.com Maxim writes a blog about his experience Maxim publishes blog](https://reader036.vdocument.in/reader036/viewer/2022070112/60530ff65cade55364756135/html5/thumbnails/28.jpg)
![Page 29: Pimcy Innovatie & Portfolio Management€¦ · 2/25/2020 · Oracle . CX Journey Mapping Workshop . designingcx.com Maxim writes a blog about his experience Maxim publishes blog](https://reader036.vdocument.in/reader036/viewer/2022070112/60530ff65cade55364756135/html5/thumbnails/29.jpg)
• Introduction to Design Thinking & our Case Study
• Form teams of 4-7 people
• Customer Journey Mapping
• Ideation
• Desktop Walkthrough
• Service Ad
• Presentations per team
Workshop Explorative Prototyping
![Page 30: Pimcy Innovatie & Portfolio Management€¦ · 2/25/2020 · Oracle . CX Journey Mapping Workshop . designingcx.com Maxim writes a blog about his experience Maxim publishes blog](https://reader036.vdocument.in/reader036/viewer/2022070112/60530ff65cade55364756135/html5/thumbnails/30.jpg)
• Introduction to Design Thinking & our Case Study
• Form teams of 4-7 people
• Customer Journey Mapping
• Ideation
• Desktop Walkthrough
• Service Ad
• Presentations per team
Workshop Explorative Prototyping
![Page 31: Pimcy Innovatie & Portfolio Management€¦ · 2/25/2020 · Oracle . CX Journey Mapping Workshop . designingcx.com Maxim writes a blog about his experience Maxim publishes blog](https://reader036.vdocument.in/reader036/viewer/2022070112/60530ff65cade55364756135/html5/thumbnails/31.jpg)
Desktop walkthrough
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• Introduction to Design Thinking & our Case Study
• Form teams of 4-7 people
• Customer Journey Mapping
• Ideation
• Desktop Walkthrough
• Service Ad
• Presentations per team
Workshop Explorative Prototyping
![Page 33: Pimcy Innovatie & Portfolio Management€¦ · 2/25/2020 · Oracle . CX Journey Mapping Workshop . designingcx.com Maxim writes a blog about his experience Maxim publishes blog](https://reader036.vdocument.in/reader036/viewer/2022070112/60530ff65cade55364756135/html5/thumbnails/33.jpg)
Service Advertisement
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• Introduction to Design Thinking & our Case Study
• Form teams of 4-7 people
• Customer Journey Mapping
• Ideation
• Desktop Walkthrough
• Service Ad
• Presentations per team
Workshop Explorative Prototyping
![Page 35: Pimcy Innovatie & Portfolio Management€¦ · 2/25/2020 · Oracle . CX Journey Mapping Workshop . designingcx.com Maxim writes a blog about his experience Maxim publishes blog](https://reader036.vdocument.in/reader036/viewer/2022070112/60530ff65cade55364756135/html5/thumbnails/35.jpg)
Drinks!
Thank you! More info at www.pimcy.nl